2nd International Conference on
Challenges in Social Science Research
(CSSR-2018)
 
Date: September 27-28, 2018
Abstract Submission Date: September 05, 2018
Full Paper Submission Date: September 10, 2018
Early Bird Discount Date: June 30, 2018
Pay Registration Fee Through Credit Card
Venue: Holiday Inn Bangkok Silom, Bangkok Thailand
Submit Manuscript to: cssr@gissf.com

For Presenter registration: click here
For Attendee registration: click here


Calls GuidelinesTracks & TopicsProgramProceedingRegistrationCommitteeVenueBrochure

Conference Theme: “Bringing together Academics, Researchers and Industrialist across various Fields of Social Sciences and Humanities”

CALL FOR PAPERS

GISSF Research Wing announce the international conference on “Challenges in Social Science Research”. This forum is established to discuss the issues of multidisciplinary field collaboration with business and economics emerging trends. We invite the scholars /scientists / engineers/ researchers / practitioners / students to join with us and share the new innovative trends in their respective field. This common platform is expected to provide the bases for joint venture among different fields to serve the society in a better way.
TO SUBMIT A PAPER:
1. Read through the track calls below and select the track which is closest to the topic of your paper. If you cannot decide that which track is suitable for your research topic, you can email the corresponding person with your title and a draft of your manuscript, for advice on cssr@gissf.com
2. Authors must submit papers electronically through the conference system by using online submission form or you can send it via email to cssr@gissf.com
3. All papers must follow the paper submission guidelines
All submitted abstracts/ papers / posters will go through a blind peer review process and accepted manuscripts will be published in conference proceedings. Conference proceeding will be submitted to ISI Thomson Reuters Web of Science for consideration and indexation.
Selected conference papers will be published in special / Scopus indexed journals associated with this conference. Associated journals will allocate a special / regular issue for papers submitted to this conference.
Invitation for Reviewers & Session Chairs in all fields
Voluntary participation as a reviewer and session chair will be acknowledged through a certificate by GISSF Wing.

GISSF Conference scope covers, but not limited to, the following topics:
Main Tracks of the conferences:

  • Track1: Social and Community Studies
  • Track2: Arts
  • Track 3: Humanities
  • Track 4: Civic and Political Studies
  • Track 5: Cultural & Global Studies
  • Track 6: Environmental Studies
  • Track 7: Organizational Studies
  • Track 8: Educational and Communication Studies
  • Track 9: Economics, Finance & Accounting
  • Track 10: Business and Management Studies

    •  

    SUBMISSIONS FOR DOCTORAL COLLOQUIUM ARE OPEN

    In the practice of CSSR 2018, the Doctoral Colloquium will take place during the main conference. The colloquium is for doctoral students seeking careers as researchers in public, private and academic organizations with research interests in multiple areas of research.
    The aims of the CSSR 2018 Doctoral Colloquium are:

    • To develop and sustain a network of young scholars conducting high quality research.
    • To support the upcoming generation of researchers by addressing issues relevant to the advancement of a research career
    • To allow Students to discuss their research with leading specialists, scholars and peers in an international setting.
    • To discuss the issues faced by students during their dissertation progress with the senior scholars across different fields and countries

    The Doctoral Colloquium will Cover 4 major aspects. The first aspect will focus on introductions, networking and general mentoring. The second aspect will be based on group and individual research feedback sessions. The third aspect will be a colloquium poster session, providing students the opportunity to learn about one another’s research and prepare for the conference-wide poster session in which they will also participate. The fourth aspect is a question answer session between the students and professors to seek solutions for the student research issues.
    Eligibility Criteria:
    As the purpose of this colloquium is to support Students with their dissertation research, only Doctoral and Masters students who have not yet defended their dissertation are able to apply. Accepted colloquium participants must register for the main conference at the student rate. If student has already registered as a presenter or attendee, the entrance to student colloquium is free of charge. however the student has to confirm his/her appointment by sending email to cssr@gissf.com for participation in the colloquium.

    CALL FOR PANEL PROPOSALS

    Important Information:
    1. Please submit your panel proposal to cssr@gissf.com
    2. Panels will generally be 1 hour in duration. Time should be included for audience participation.
    3. All participants must be registered for the overall CSSR-2018 conference.
    4. Please use the contents below for your panel proposal.
    5. In case of further clarification or any assistance required before completing the proposal you can email at cssr@gissf.com
    At least the moderator and two other panelists must be registered for the conference, so work on the schedule and proceedings can begin.
    CSSR 2018, Panel Proposal must include the following information:
    1. Title: Title of your panel
    2. Aims and Objectives of the Panel: Explain why such a panel is relevant to CSSR and to the Theme of CSSR. (Max 5-10 lines)
    3. Occurrence/Novelty: Please describe either past instances or the novelty of new ventures here. (Max 10 lines)
    4. Description: Use this to clarify scope, audience and focus. Give aims and objectives for your panel here. This will become the “abstract” for the proceedings and program. (Max 20-25 lines)
    5. Event Structure/Agenda: Describe what organizers and participants will do during the panel. E.g., will there be a series of fixed presentations and then discussion, and/or will the moderator ask questions to which first the panelists and then the audience may respond. What are the main questions you would ask? (Max 20 lines).
    6. Panel Members: List all names, affiliations, and emails of all anticipated panel participants, and state if they have accepted the invitation to participate should the panel be accepted. Include the moderator/organizer.
    7. Qualifications of panelists: Briefly describe your and your fellow panelists’ backgrounds and qualifications/ areas of expertise in the related research/practitioner domain.

    CALL FOR POSTERS

    The CSSR 2018 poster session will provide an opportunity for authors to interact informally with conference attendees, using a standard-size poster as a visual aid. Presenting a poster is also a good way to discuss and receive feedback on a work in progress that has not been fully developed into a paper. To facilitate this interaction, the CSSR 2018 poster session will be held in conference common areas, where attention of the participants is expected to be high.
    Poster proposal should be submitted consisting of an extended abstract, with a maximum of 250-300 words describing the research that would be the topic of the poster for presentation and discussion. You might include a small version of a figure or two that would be in the poster, such as a screen shot of a system you will be describing. Posters are submitted to a the conference. If your poster proposal is accepted, you will be notified and then you can prepare the actual poster which should be maximum of 45″x 60″.

    CALL FOR SESSION MODERATORS

    we invite scholars to become session moderators in the following tracks:

    • Social and Community Studies
    • Arts
    • Humanities
    • Civic and Political Studies
    • Cultural & Global Studies
  • Environmental Studies
  • Organizational Studies
  • Educational and Communication Studies
  • Economics, Finance & Accounting
  • Business and Management Studies

    •  
    All interested scholars should send their consent to cssr@gissf.com by mentioning their area of interest. For this voluntary service, all session moderators will be awarded a certificate of appreciation by the CSSR 2018 secretariat.

    GUIDELINES FOR SESSION CHAIRS

    In this International Conference “Challenges in Social Science Research” several sessions will be held based on different themes and areas of interest.

    • Session chairs are requested to kindly check the Schedule of conference.
    • Check the date, room and time of the sessions that they are chairing.
    • Main task of session chair is to motivate the presenter/researcher to share his/her knowledge on the particular topic and also make conducive environment so the participants may have an intellectual discussion on the subject.
    • Session chair can share his/her own knowledge, research, experience, observations very briefly if time permits.
    • Please ensure your availability at assigned room at least 5-10 minutes prior to the beginning of session. This will help you to acquaint with the working of Laptop and multimedia etc. Please contact the control room, in case of any problem.
    • Please choose your seat in front row, so participant may see and interact with you easily.
    • Please introduce yourself and greet the participants of session.
    • Make attendance of presenters of your session to ensure their presence in the room.
    • Make an announcement regarding the allocation of time to each presenter. Time for each presentation is of 10 minutes followed by 5 minutes of Question & Answer session. However, session chair may extend the time of presentation keeping in view the allotted time for session.
    • Session chair is responsible for session to be completed on time.
    • Before inviting presenter(s), announce their full name(s) and the title of the paper.
    • Best session paper has already been decided by our distinguished reviewers and his/her name will be conveyed to you, you will announce this at the end of session and present a certificate to researcher.
    • You will have to decide “Best Presenter of Session” by filling in the evaluation form provided to you and certificate will be awarded in the closing ceremony.
    • At the end of session, distribute the certificates of presentation, convey expression of thanks on your personal and GISSF behalf to the presenters and the participants.
    • In case of any sort of confusion, please contact conference chair or management of GISSF.

    CALL FOR REVIEWERS

    we invite scholars to become Reviewers in the following tracks:

    • Social and Community Studies
    • Arts
    • Humanities
    • Civic and Political Studies
    • Cultural & Global Studies
  • Environmental Studies
  • Organizational Studies
  • Educational and Communication Studies
  • Economics, Finance & Accounting
  • Business and Management Studies

    •  
    All interested scholars should send their consent to cssr@gissf.com by mentioning their area of interest. For this voluntary service, all reviewers will be awarded a certificate of appreciation by the CSSR 2018 secretariat.

    PLAGIARISM POLICY

    According to plagiarism policy of CSSR-2018 all full papers considered for proceeding publication will go through plagiarism check using “TURNITIN” software and acceptable level of similarity index is 20%. Irrespective of initial abstract acceptance, full papers with more than 20% similarity indexed will not be published in online full paper proceeding. All authors are deemed to be individually and collectively responsible for the content of papers published by CSSR-2018. Hence, it is the responsibility of each author to ensure that papers submitted to CSSR-2018 should comply with the ethical standards with respect to plagiarism.

    SUBMISSION GUIDELINES

    • 1. Language English is the official language of the conference; the paper should be written and presented only in English.
    • 2. Presentation & Publication (Full paper) Full paper is requested, if you are also considering publishing your paper.
    • 3. Oral Presentation Only (Abstract) If you just want to make an oral presentation without paper publication, then you can only submit an abstract.
    • 4. Academic Ethics Articles submitted to the conference should report original, previously unpublished research results, experimental or theoretical and must not be under consideration for publication elsewhere. We firmly believe that ethical conduct is the most essential virtual of any academic. Hence any act of plagiarism is a totally unacceptable academic misconduct and cannot be accepted.
    • 5. Formatting and Paper Length Limitation

    Click on the following links for paper template.
    The conference welcome papers on the following research topics but not limited to:
    Track1: Social and Community Studies
    Sociology: concepts and practices, Geographical perspectives on spaces and flows, what are the behavioral sciences, Psychology of the social. Where mind meets world: cognitive science as interdisciplinary practice, Economics as social science, Sociology and history: the dynamics of synchrony and diachrony, Philosophy’s place in the social sciences, Social welfare studies as interdisciplinary practice, Health in community, Horizons of interest: agenda setting in the social sciences, Research and knowledge in action: the applied social sciences, Social sciences for the professions, Social sciences for social welfare, Accounting for inequalities: poverty and exclusion, Social breakdown: dysfunction, crime, conflict, violence, Social sciences addressing social crisis points, Technologies in and for the social Economics, politics and their social effects: investment, ownership, risk, productivity, competition, regulation and deregulation, public accountability, stakeholders, trust, worklife, resource distribution, consumption, wellbeing, living standards, Commonalities, differences and relationships between the social and the natural sciences: research methodologies, professional practices and ethical positions, Research methodologies involving ‘human subjects’, The social sciences in the applied sciences and professions: engineering, architecture, planning, computing, tourism, law, health
    Track2: Arts
    Teaching and Learning the Arts, Arts Policy, Management and Advocacy, Arts Theory and Criticism, Social, Political and Community Agendas in the Arts, Visual Arts Practices, Performing Arts Practices: Theater, Dance, Music, Literary Arts Practices, Media Arts Practices: Television, Multimedia, Digital, Online and Other New Media, Other Arts
    Track 3: Humanities
    Media, Film Studies, Theatre, Communication, Aesthetics, Design, Language, Linguistics, Knowledge, Philosophy, Ethics, Consciousness, History, Historiography, Literature/Literary Studies, Political Science, Politics, Teaching and Learning, Globalisation, Ethnicity, Difference, Identity, Immigration, Refugees, Race, Nation, First Nations and Indigenous Peoples, Sexuality, Gender, Families, Religion, Spirituality, Cyberspace, Technology, Science, Environment and the Humanities, Other Humanities
    Track 4: Civic and Political Studies
    Political science as disciplinary practice, Investigating public policy, Law as a social science, Criminology as social science, Public health, Social sciences in the service of social policy: risks and rewards, Social transformations: structure and agency in social dynamics, Accounting for the dynamics of citizenship, participation and inclusion, Trust, social capital, social cohesion and social welfare, Politics in, and of, the social sciences, Interdisciplinary perspectives on politics, public policy, governance, citizenship and nationality, Security and insecurity, conflict and cohesion, war and peace, terror and anti-terror, The neo-liberal state and its critics, Policy measures: assessing social need and social effectiveness
    Track 5: Cultural & Global Studies
    Cultual studies are of human lifeways: anthropology in its contexts; Of human life courses: family, childhood, youth, parenting and aging; Of human origins: paleontology, primate evolution, physical anthropology, Ethnographic methods, Social meanings: language, linguistics, discourse, text, Cultural studies as a constitutive field, Social science stances: modernism and postmodernism; structuralism and poststructuralism, Where humanities and social sciences meet, Social structure and human culture: the sociological and the anthropological, Interdisciplinary perspectives on human differences, Identities in social science: generational, gender, sexuality, ethnic, diasporic, Perspectives on, and voices of, difference: multiculturalism and feminism, Religion and the human sciences, Health, wellbeing and culture, Global flows, Global security, Human movement: migration, refugees, undocumented migrants, The dynamics of globalization, diaspora and diversity, Globalized economics: inequalities, development, ‘free’ and ‘fair’ trade, Developed and developing worlds, Inequalities in international perspective, Poverty and global justice, Human rights in global perspective, The local and the global
    Track 6: Environmental Studies
    The natural and the social: interdisciplinary studies, Human environments, Sustainability as a focus of interdisciplinary study, What are applied sciences?, Health and the environment, People, place and time: human demography, Environmental governance: consumption, waste, economic ‘externalities’, sustainability, environmental equity, Human interests in the natural sciences: the politics of the environment
    Track 7: Organizational Studies
    Management as social science, Culture in organizations, Technology and work, The social dynamics of organizations, Human resource management, Workers’ rights, Corporate governance, Organizational and social sustainability, Corporate social responsibility, Knowledge ecologies: embedded knowledge in the organizational setting, Tacit and explicit knowledge, Private and public knowledge, Scenario building and futures forecasting, Organizational change
    Track 8: Educational and Communication Studies
    Education as a social science, The learning sciences as an interdisciplinary endeavor, Action research: the logistics and ethics of interventionary social science, Teaching and learning the social studies, History teaching and learning, Economics teaching and learning, Geography teaching and learning, Technology in learning and learning about technology, Communication Media studies as social science, Communications as a social science, Information and communications technologies, the social web: the internet in its social context, Human-computer interactions, Literacies as a social learning experience
    Track 9: Economics, Finance & Accounting
    Financial Accounting, management accounting, auditing tax accounting, Accounting information systems Islamic Finance, Financial Markets, Money and Capital Markets, International Finance, Derivatives & Foreign Exchange Rates, Islamic Banking, Portfolio & Funds management, Behavioral finance, International Economics, Public Finance (GST & Taxes), Monetary Economics, Sectorial Studies, Macroeconomic Issues
    Track 10: Business and Management Studies
    International Business, Globalization, International Law, Management in Multicultural Society, International Market Entry, Cross Cultural Management, Business Models, Organizational Studies Organization Behavior, Organization Theory & Design, Organization Development, Organization Culture and Values, Operations & Supply Chain Management, Operations Management, Sourcing, Logistics management, Supply chain strategy, Project Management, Human Resource Management, Training & Development, Conflict Resolution, Global and Multicultural Issues, Strategic HR Management, Recruiting and Staffing, Marketing Management, Hospitality and Tourism, Advertising, Promotion & Marketing Communication, Branding & Positioning, Consumer Behavior, Innovation & New Product Development, International and Cross-Cultural Marketing, Customer Relationship Management (CRM),Pricing, Public Relation, Retailing and Sales Management, Marketing Technology, Modeling and forecasting, Neuro-marketing, Social Responsibility, Ethics and Consumer Protection, Sports Marketing, Social Entrepreneurship and SME Management, New Business Models, Agri- Business, SME challenges & Issues, SME & Globalization, Entrepreneurial Marketing, Entrepreneurial Education, Technology Management Management Information System, Enterprise Resource Planning, Innovation & Creativity, E-Commerce & E-biz, Global Technology Transfer, Research & Operations, Education Technology Strategic Management, Small – Medium size Firms in Crisis, Social Issues in Management, Collaboration and Strategic Alliances
    CONFERENCE PROGRAM

    CONFERENCE PROGRAM

    To view detailed conference program Click Here

    KEYNOTE SPEAKER
    Dr. Tuhin Ghosh

    cather

    Dr. Tuhin Ghosh has started his career as a coastal geomorphologist, gradually turned into an ICZM practitioner, engaged with the human-environment relationship. He is presently involved as the Country Lead of a multi-country research consortium ‘DECCMA’ (www.deccma.com) after successful completion of ‘ESPA Delta’ (www.espadelta.net) and ‘Deltas’ project of Belmont Forum (delta.umn.edu). His current research interests are climate change impacts, adaptation strategies and human migrations, besides coastal geomorphology and Disaster Management.
    At present, he is the Country PI (India) in a multi-country international research consortium ‘DECCMA’, exploring the climate change impacts, adaptation and migration in the deltas in Africa and Asia, working on the Ganges delta and Mahanadi delta in India.
    Natural Hazards Management is his another area of interest and recently published a book from Sage Publishing with his co-author Dr. Indrajit Pal based at Asian Institute of Technology, Thailand.
    He has long experience (~ 25 years) in GBM-India, GBM-Bangladesh and Mahanadi delta (India) particularly in the following domains –
    * Vulnerability assessment and climate hotspot mapping
    * LULC dynamics and geomorphic changes within the delta, along with environmental displacement and resettlement
    * The linkage between climate impacts, depletion in ecosystem services, loss in livelihood, consequent adaptation and resultant human migration
    * Policy analysis, governance and stakeholder inclusiveness, incorporating community and NGOs/CBOs
    * Extraction of traditional and indigenous local knowledge, with RiU convergence
    * Preparedness and mitigation strategies, protection from the loss & damage due to extreme weather events

    Dr Muruganantham Ganesan
    Associate Professor, Management Studies, NIT Trichy, India.

    cather

    Dr. Muruganantham Ganesan is working as Associate Professor in Management Studies at National Institute of Technology, Tiruchirappali, India. He has a blend of experience in corporates and also academic experience with renowned institutes. He is having 17 Years of Professional Experience.

    His areas of interest in teaching, research and consultancy includes Brand Management, Consumer Behaviour, Marketing and Advertising insights. He has received the best paper awards for presenting his research paper in USA, London, and India. His research works are available at Emerald, Inderscience and Taylor & Francis publications. He is an excellent Trainer and Motivational Speaker.

    CITY TOUR

    TOUR & ACTIVITIES

    Complementary City Tour for All Participants, Details Of The Tour Will Be Shared Soon.

    ABSTRACT PROCEEDING
    View Abstract Proceeding
    FULL PAPER PROCEEDING

    icmrp13

    CSSR Proceedings

     

     

     

    Copyright © GISSF. All rights reserved

    CSSR Proceeding
    Volume 2, Pages 1-109
    2018 CSSR Conference on “Challenges in Social Science Research” (CSSR 2018)
    September 27-28, 2018 Bangkok Thailand
    Edited by Dr. Saddam Hussain

    adobe-pdf-icon
    Preface of proceeding


    Track: Business Management and Economic Studies

    Conceptualising Employer Branding: Is the Whole More than the Sum of its Parts? Case Study-Based Evidence from Thailand

    2

    Pages 1-8
    Michael Kozak

    Abstract
    20 years ago, the term war for talents has been mentioned in a publication for the first time. It refers to an expected shortage of qualified labor caused by limited supply and the consequent competition among organizations to attract and retain these talents. For several decades now, it has been of both scholars’ and practitioners’ interest to find out how organizations can win this war. Employer branding is considered a possible means to enhance employer attractiveness and secure the employees that are critical for the success of the organization. The purpose of this investigation is to shed more light on the underlying processes as well as influencing factors related to employer branding in a real-life context. Therefore, the author has examined the subject in a multinational enterprise in Thailand based on the framework proposed by Aggerholm, Anderson & Thomson (2011), which conceptualizes employer branding as the intersection of human resource management, branding, and corporate social responsibility. The data collection for this single-case study was based on guided interviews with experts from the aforementioned fields, who have been presented with questions related to their respective areas of expertise, being human resource management, marketing, and corporate social responsibility. The findings suggest that all three areas are relevant for employer branding and contribute to an operationalization of the phenomenon. While the interrelation between employer branding and human resource management as well as employer branding and branding are more apparent, the link to corporate social responsibility was less conclusive. Based on the results, the author gives recommendations for the design of an effective employer branding.

    The Role of Digital Marketing in Improving SME’s Product Competitiveness in the ASEAN Economic Community (AEC) (Case Study in Indonesia)

    2

    Pages 9-21
    Jono M Munandar, Dadang Firmansyah

    Abstract
    Small Medium Enterprises (SMEs) or “Usaha Kecil Menengah (UKM)” has a huge contribution in indonesia and asean economic. There is 96% micro business in ASEAN and 99% in Indonesia. Digital technology helps SMEs move faster and more competitive in national and international context. Technology and Internet had a huge impact of economic growth in the world including Indonesia. The effective free market is basic point of SME’s. Therefore, it needs the right strategy in increasing competitiveness to compete in ASEAN Economic Community (AEC). Little Bandung is one of Bandung Goverment program in increasing SME’s to active in Internatioal business and contributes an economic growth nationally with becoming a part of global value chain as a response for AEC challange. The purpose of this research is identifying the characteristics of SME’s in little Bandung. The research will analyze the impact of digital marketing to the competitiveness of SME’s little bandung in AEC, and the effectiveness factor of digital marketing in SME’s. Data collection process will held in Indonesia. This research identifies three main variables that have potential to influence digital marketing (DM) and digital leadership capability (DLC) that is digital culture(DC), digital attitude (DA), leadership skill (LS). Furthermore, digital marketing and digital leadership capability is also tested whether it has potential for influence on competitiveness. The the research is quantitative which collected by visiting SME’s dan melalui google form. The data analysis method is partial least squares – structural equation modeling. The results of these tests indicated in the hypothesised relationship in the research model were significant. That is DC, DA, LS positively influence toward DCL and DM, Furthere more influence on Competitiveness..

    Indian Private Label Brands: Effect of Brand Attitude on Trust and Loyalty among Indian Consumers

    2

    Pages 22-33
    Ganesan, Muruganantham, Kanji, Priyadharshini

    Abstract
    The Indian retail industry has emerged as one of the most dynamic and fast-paced industries due to the entry of several new players. India is the world’s fifth-largest global destination in the retail space. Modern retail formats have immense potential, since India has the second largest population with affluent middle class, rapid urbanisation and growth of internet. Private label (In-store brand) strategy is playing a dominant role in organised retailing. The challenges of introducing acceptable “private label” brands in food and grocery retailing requires understanding the purchasing behaviour of women consumer. The aim of the paper is to study the effect of private label brand attitude on trust and loyalty formation among the women Consumers in Indian. Data were collected from 428 women respondents who bought private label brands in food and grocery sector. The research findings indicate that there is significant relationship between private label attitude and purchase intention. Research outcome also shows that there is significant relationship between the perceived risk consciousness, perceived familiarity, perceived brand image and private label attitudes. In comparison to other factors, perceived quality is playing dominant role to influence attitude and purchase intention. This illustrates that quality of Private label is an important determinant to increase the demand. The trust and loyalty of a private label brand depend on the purchase intention. This study provides useful insights to formulate consumer driven and market driven strategies for the success of Private Label brands.

    Track: Social Sciences and Humanities

    A Study on Designing the Identity of a Product

    2

    Pages 34-43
    Huang-Chen Lu, Ming-Chyuan Ho

    Abstract
    A product stands for the carrier of a corporation’s image . It has much bearing over the creation of its brand. Faced with fierce competition in global markets, our enterprises tend to blur the image of their products and make it difficult for consumers to grasp the connotation of the enterprises and to have a better understanding of what they do although they have a wide variety of products. However, they still show weakness in the field of product identity. This study is aimed at exploring how enterprise designers use their techniques to shape identity products which can be linked with the brand efficiently, in order to fill in the hole in this area. This study uses qualitative research to analyze and interpret the thesis data. Among them, the literature research, content analysis method, in-depth interview method and focus group method are used to compare and summarize the data, and construct with rooted theory. Product related theory. We found that we can shape the identity product by designing the identity product through the specific rules. Product identity consists of product composing factors and product shaping factors. Only when we develop key product identifying features and characteristics of the group can our products be recognized,on which the strategic thinking elements to identify the product are based.

    A Study on Consumer Perception of Amulet Cultural Commodity

    2

    Pages 44-55
    Hui-Li Lin, Fang-Suey Lin

    Abstract
    Amulet is an important cultural commodity of Taiwanese temples as a tribute to the believers. Due to the similar style of products, lack of difference, and unstable quality, consumers gradually lose their interest to purchase an Amulet Cultural Commodity. The researchers used a semi-structured interview with two long-term manufacturers who cooperated with the temple to manufacture amulet cultural commodities. After inductive analysis, it was found that user perception is often ignored in the commercialization of amulet cultural commodity in Taiwanese temples. This study also conducted a semi-structured interview with 9 consumers aged 18-27 in Taiwan to understand consumer preferences for amulet cultural commodity. And use the results as a reference for designers to design cultural goods. Referring to the three-level theory of culture proposed by Leong (2003), the graphic design on the product, overall beauty, and the special style of the appearance are the features of amulet cultural commodity which attract consumers’ attention. The feature of an amulet cultural commodity is to pray for peace, but the emphasis on jewelry beautification is an important factor for consumers to purchase commodities. Light, small, and easy to store are essential factors for designing goods. Psychological characteristics are the feeling that the product must bring the user peace of mind. Effectively linking with personal experience can quickly let the user identify with the commodities.

    A Study of Constructing a Set of Pictographs for Aphasia Patients to Communicate the Symptoms

    2

    Pages 56-66
    Fang-Suey Lin, Hong-Chun Shi

    Abstract
    Aphasia Patients especially those whom are with gas-cutting have communication needs during the medical treatment process and can express pain or illness more accurately through pictographic symbols. In this study, 30 participants with design background were invited to draw the images to express six symptoms based on the vocabulary of clinical manifestation.180 images were collected and analyzed based on their pictographic features. A focus group method is applied to find out the features of these pictographs and choose the most appropriate pictograph to represent each symptom. The results indicated that participants drew the images of body parts which the symptoms occur such as Headache, chest tightness and sore throat. The feeling of the symptoms such as pain, asthma, sore, and itching are usually expressed by facial expression or gestures of a human figure. Abstract symbols such as spiral line, waved line, curvy line and jagged line were used to emphasize the degree of the pain and sickness feelings. Communicating symptoms with visual language, it is necessary to consider the commonality of users’ cognition and the patient’s situation to facilitate better communication with aphasia patients with different cultural backgrounds.

    The Reminiscence Game Design For Dementia Elders

    2

    Pages 68-77
    Fang-Suey Lin, Yi-Hui Lin, Ching-Chia Chiu

    Abstract
    In addition to medical treatment, dementia treatment also has non-drug treatment, and both treatments can improve the symptoms or delay the progression of the disease. Reminiscence therapy is one of the non-drug treatment for dementia. Non-drug treatment can make the life of the dementia elders more relaxed and enjoyable, through reminiscence games, social interactions between the elders can be promoted in the long-term care home. This study applied the person method and field survey to understand the daily life of the dementia elders in the long-term care center and the needs of caregivers and patients. Through the user experience design method, researchers design a reminiscence game for elders to share their past experience and remove estrangement in interpersonal interaction. According to the evaluation of reminiscence game, this study found that the intervention of the game can enable the elders with positive attitude and willing to share their past experience and stories, help the dementia elders to recall the past, and promote the social interaction and entertainment between the elders.

    The High Altitude Cultures of India: Perception of New Paradigms

    2

    Pages 78-86
    Banita Behera

    Abstract
    High altitude is often referred to places above sea level, which are not uncongenial for human settlement having certain problems and other basic facilities titled. People living in these threatening areas are struggling to survive and their cultures as their place are not at all sociable. The advent of this concept from a Curator‟s mind for Strengthening the Cultures to the public domain has been a long route. In the proposed presentation a new paradigmis presented, India being one of the countries with diversified Ethnic representations needs to be strengthened with an Integrated Ethnographic studies and Anthropological approaches. The idea is to explore the possible traits and elements of Social Integration from the isolated areas of India to maintain peace, harmony and healthy socio-cultural and economic growth. The global forces that existed with easy access to the massive portals of information technology no more remain isolated from the purview of Museums. This new trend of technological advancement may rightly be utilised towards the social integration of high altitude people, examining how appropriate design can help to render services for development of these people and will explore a new paradigm. The new paradigm through in exquisite Museum case studies held at different target groups of Leh-ladakh and Kargil districts of J&K. A statistical information pertaining to the range of data collected from the Changpa Nomads of Tso-kar region and Brokpa tribe of Tiger hills, Kargil. A sensible amount of arrangement made in contextualising the need of information to arouse a sense of respect to the High Altitude Cultures was one of the prime focus, along with the participatory approaches applied in field to affirm and preserve the elements of cultural identity. The findings would open a new paradigm for the researchers on the passive way of Museum research.

    Exploring Relationship between Personality, Creativity and Social Entrepreneurship: Empirical Evidence from an Agricultural Students Survey in Taiwan

    2

    Pages 87-94
    Chuang, Jui-Hsiung, Liou, Yu-Chang, Wang, Szu-Yung, Wang, Jiun-Hao

    Abstract
    The scarcity of young farmers is a severe structural problem encountered in small-scale agricultural countries. How to encourage agricultural students entering into farming career is becoming a political priority for agricultural policy. Previous studies suggested that a proactive entrepreneurship is regarded as an important driver for business expansion in rural areas. Agriculture-related social enterprises are seen as a crucial solution to the challenges faced and have gradually become part of mainstream business in rural areas. However, there is limited research available on individual traits and factors that drive students’ intentions to start-up an agri-business with the pursuit of a social and/or environmental contribution. The purpose of this study is to investigate the effect of personality traits and creativity factors of university students on their social entrepreneurship. A survey instrument was designed to measure social entrepreneurial intentions as dependent variable as well as personality traits and creative ability as explanatory variables. A face-to-face interview was conducted and targeted the students in two national universities and followed a systematic sampling scheme, during October and November 2017. A total of 585 respondents were obtained at both graduate and undergraduate levels. A structural equation modelling was employed to test causal relationships among latent variables. The results show that social entrepreneurship is significantly and positively influenced by personality traits of university students directly. However, creative ability does not have a direct significant impact on entrepreneurial intentions of agricultural students. Our results reveal that the creativity is mediated by personality traits and affects social entrepreneurship intention indirectly. This study contributes to a better understanding of structural relationship between social entrepreneurship, personality and creativity by developing and testing a structure model. The main policy implication of this study can be inferred. In addition to professional creativity courses, we suggest that educators and policy makers with respect to entrepreneurship education need to pay more attention on the general education courses related to personality re-shaping. To enhance extraversion and openness traits of personality may serve agricultural students better to engage in social entrepreneurship after their graduation.

    Track: Engineering & Technology Studies

    A Study on Development of a Customized Diving Computer for Marine Safety

    2

    Pages 95-97
    Sung-Jong Eun, Taeg-Keun Whangbo, Seok Hee Oh, Dong Kyun Park, Eun-Young Jung

    Abstract
    The objective study is to develop a customized diving computer operated in connection with textile-type sensors being attached at diving suit for improving divers safety. The diving computer was developed in three different steps: (1) development of function which can check the diver’s condition or state by communicating with textile-type sensor being attached at the diver’s suit, (2) development of RTOS-based diving computer, and (3) development of an actual diving computer hardware focusing on waterproof feature. The prototype’s performance evaluation was conducted in two methods: usability evaluation and functionality evaluation. Usability evaluation result indicates that overall satisfaction was 84.7%, while functionality evaluation result verifies safety and efficiency of the proposed product. Further study is planned to proceed by putting emphasis on safety factor in order to make this product differentiated with other existing products.

    A Study on Effective user Interaction Design of Smartwatch in Harsh Environments

    2

    Pages 98-101
    Seok Hee Oh, Taeg-Keun Whangbo

    Abstract
    Recently, the wearable device industry based on IoT is growing rapidly, and various devices are emerging accordingly. Among them, smartwatch is becoming popular, and it plays a role of replacing smart phone functions such as providing information through acquisition of bio-signals, using apps, location recognition, and calling as well as the existing clock function. The use of smartwatch in everyday life is becoming common, and customized wearable devices are needed to obtain information even in harsh environments such as underwater diving, skydiving, war situations, climate deterioration, and space. For this purpose, this study researches user interaction factors and characteristics of existing smartwatch such as gestures, touches, and voices, and compares the interaction factors in the harsh environments. Also study limitations and required technologies for designing wearable devices for smartwatch operation in harsh situations. Through this study, it will be suggested to study wearability, efficiency, scalability, and functionality of various wearable devices based on User Experience(UX) in the future.

    Development of Remote Monitoring System Platform using Senior Behavior Radius Data Collection

    2

    Pages 102-105
    Yoon, Gyung-Mok, Taeg-Keun Whangbo

    Abstract
    The aging society has been causing a lot of problems, and the countries that have entered the aging society have invested heavily in the health of the elderly and the housing and welfare problems. Currently, the era of the fourth industrial revolution is the transition of people and objects, and things through the Internet and cloud computing. The super intelligence revolution such as artificial intelligence is learned through accumulated big data. Smart technologies (examples; AI, IoT) are emerging as innovative technologies that help seniors to live independently and healthy lives. Given that the number of elderly people living alone in the world is increasing, there is a need for continuous monitoring of the elderly. It is possible to provide elderly welfare services that are much higher than the current level if accurate and real-time transmission technology and rapid communication with various stakeholders are developed by developing a comprehensive monitoring system using advanced smart technology. Therefore, this study collects the behavior radius data of the elderly using the smart devices (CCTV, voice recognition device, GPS, etc.) and analyzes the monitoring data using artificial intelligence deep learning technology. And to develop a smart communication, platform that can be solved together with all stakeholders related to the elderly.

    Track: Health and Medicine Studies

    A Study on Association between P53 Gene Mutation and Breast Cancer in Bengalee Hindu Caste Females, West Bengal, India

    2

    Pages 106-109
    Abhishikta Ghosh Roy, A. R Bandyopadhyay

    Abstract
    The high incidence and relatively good prognosis of breast cancer has made it the most prevalent cancer in the world today. Tumor protein gene 53 represents a large number of mutations and polymorphisms worldwide, but to the best of the knowledge there are no such reports on the inherited susceptibility of the p53 gene to breast cancer risk among the females of West Bengal, India. Direct DNA Sequencing of 150 Bengalee Hindu Breast Cancer patients and 180 age, sex and ethnic group matched controls was done for the coding and flanking regions of exons 5-8 to understand the frequency and association of polymorphism/mutations. Complete absence of polymorphisms or changes were analysed in the studied cohort for coding regions of 5-7, whereas exon 8 provided with a novel mutation (p<0.0001). Therefore it is concluded that mutations in exons 5-7 of p53 gene rarely causes of breast cancer among Bengalee Hindu caste females, and exon 8 mutation may be used as prognostic value; and of prognostic value and implications in genetic counselling.

    REGISTRATION & FEE

    IMPORTANT NOTE:
    Registration fee is non-refundable and it includes charges for conference participation only. Arrangements and costs of visa, travelling and accommodation are not the responsibility of the organization, they will be borne by the individual author. We must receive the full Registration fee. Transaction cost will be borne by the authors.
    Please clearly mention the paper ID on payment invoice and email the scanned copy at cssr@gissf.com
    You may also pay the registration / publication fee through credit card by following the link below:
    Pay Registration fee through Credit Card

    SR. No International Delegates Early Bird Fee (June 30, 2018) Normal Fee
    1 All Participants / Faculty members / Professionals / Practitioners US$ 420 US$ 475
    2 Student (must provide copy of student ID card) US$ 315 US$ 370
    SR. No Thai Participants Early Bird Fee (June 30, 2018) Normal Fee
    3 All Participants / Faculty members / Professionals / Practitioners US$ 370 US$ 420
    4 Thai Students (must provide copy of student ID card) US$ 265 US$ 315
    5 Additional Paper Presentation (local & international) US$ 210 US$ 265
    6 Attendee US$ 315 US$ 370

    Registration Fee Include:

    • Conference Material & Program
    • Conference Bag
    • Certificate of Presentation
    • Lunch and Coffee Breaks
    • Conference Proceeding Soft Form

    ORGANIZING COMMITTEE

    ORGANIZING COMMITTEE

    Dr. Farooq Ahmed Jam (Ph.D.)
    Conference Chair
    conference.chair@gissf.com
    Prof. Dr. Muhammad Abbas (Ph.D.)
    Conference Co-Chair
    SCIENTIFIC & REVIEW COMMITTEE

    SCIENTIFIC & REVIEW COMMITTEE

    Charlyna S. Purba, S.H., M.H.
    Universitas Panca Bhakti, Kalimantan Barat
    Hj. Yenny AS, S.H., M.H.
    Universitas Panca Bhakti, Kalimantan Barat
    Sailesh Sharma (Ph.D.)
    Deputy Vice Chancellor (Academic & International) University of Malaya, Kuala Lumpur, Malaysia
    Rex Balena (Ph.D.)
    Oceanographer and Education Specialist University of the Philippines, Philippines
    Siamak Khodarahimi (Ph.D.)
    Islamic Azad University, Fars Province, Iran
    Dr. A B Sharangi
    HOD,Research Scholar, Agricultural University
    Jayson E. Lannu
    Jose Rizal University, Philippines
    Amandha Boy Timor Randita
    Faculty of Medicine, Sebelas Maret University, Indonesia
    Gogoberidze George
    Russian State Hydrometeorological University (RSHU), Russia
    Krittawaya Thongkoo
    Chiang Mai University, Thailand
    Tzu-yi Lee
    Chung Yuan Christian University, Taiwan
    Renan Limjuco (Ph.D.)
    University of the Immaculate Conception Davao City, Philippines
    Kankan Kasmana
    Departemen Visual Communication Design-Indonesia Computer University, Indonesia
    Naidu Narainsamy
    Department of Psychology of Education, University of South Africa (UNISA), College of Education, South Africa
    Monique Musni- Tagaytay, M.A.Ed
    University of the Immaculate Conception Philippines, Philippines
    Sultanbayeva Gulmira
    Al-Farabi Kazakh national University, Kazakhstan
    Emilio A. Cruz
    Bulacan State University, Malolos City, Bulacan, Philippines
    Si, Li
    Wuhan University, China
    Dr. Nessreen A. Elmelegy
    Royal University for Women, Kingdom Of Bahrain, Bahrain
    Dr. Shusil Kumar Das
    Daffodil International University, Dhaka, Bangladesh
    Dr. Rovelina B. Jacolbia
    Polytechnic University of the Philippines, Philippines
    Sathiamoorthy Kannan
    Institute of Educational Leadership, University of Malaysia, Malaysia
    Girma Y. I. Menelik
    Penza State University Russia, K. Satbaev Kazakh National Technical University, Kazakhstan
    Hadi Ebadi
    Universiti Teknologi Malaysia
    Razi University, Iran
    Dr. Isabella Musyoka-Kamere
    Maasai Mara University, Kenyatta University, Kenya
    Dr. Shusil Kumar Das
    Daffodil International University, Dhaka, Bangladesh
    Botabaeva Ademi Erkebaevna
    Eurasian National University named after L.N. Gumilyov, Kazakhstan
    I-Ju Chen
    Ling Tung University, Taiwan
    Wen, Yvonne, Ying-Ya
    National Formosa University, Taiwan
    Abraham Lincoln Owusu
    Peregrine Academic Services and Leadership Institute, South Africa
    Dr. Mohd Norfian Alifiah
    Universiti Teknologi Malaysia, Malaysia
    Nurul Mohammad Zayed
    Daffodil International University, Dhaka, Bangladesh
    Dr. Farhan Abdul Rauf
    Lugansk State Medical University, Lugansk, Ukraine
    Ishak Kherchi
    University of hassiba ben bouali de chlef, Algeria
    Siti Nur 'Atikah Zulkiffli
    Pusat Pengajian Perniagaan dan Pengurusan Maritim Universiti, Malaysia
    Poorna Prabhat Sunkara
    Acharya Nagarjuna University Nagarjuna Nagar, India
    Mohd Ab Malek Bin MD Shah
    Universiti Teknologi Mara Cawangan Melaka, Malaysia
    Alexey A. Sozinov
    University of Kuopio, Finland
    Abraham Lincoln Owusu PhD
    Regional Manager Peregrine Academic Services and Leadership Institute, South Africa
    Dr. Mohd Norfian Alifiah
    Senior lecturer in Accounting and Finance at
    Universiti Teknologi Malaysia.
    Nurul Mohammad Zayed
    Faculty of Business & Economics Daffodil International University, Dhaka, Bangladesh
    Dr. Farhan Abdul Rauf
    PhD, MD, MPH, FRHS, MCRPH Public Health Physician/ Researcher, Consultant - Rehabilitation & Disabilities, Pakistan
    Ishak Kherchi
    University of hassiba ben bouali de chlef, Algeria
    Poorna Prabhat Sunkara
    Acharya Nagarjuna University Nagarjuna Nagar, Guntur, India
    Siti Nur 'Atikah Zulkiffli
    Pusat Pengajian Perniagaan dan Pengurusan Maritim Universiti Malaysia Terengganu, Malaysia
    Mohd Ab Malek Bin Md Shah
    Universiti Teknologi Mara Cawangan Melaka,
    Kampus Alor Gajah Malaysia
    Alexey A. Sozinov
    University of Kuopio, Finland, Russia Moscow
    Omar Kairan
    Statistics lecturer in Universiti Teknologi Mara, Malaysia
    Pongsiri Kamkankaew
    The British International School of Northern, and the British International School of Krabi, Thailand
    Kelvin LO M. F. (Dr.)
    The Hong Kong Polytechnic University, Hong Kong
    Mustafa Ozmusul
    Osmanbey Kampusu, Egitim Fakultesi Turkey
    Muhammed Madappalli
    LPU, Jalandhar, Punjab -India
    Mohd Ab Malek Bin Md Shah
    Department of Law Universiti Teknologi Mara Cawangan Malek, Kampus Alor Gajah, Malaysia
    Mariyati Haji Mohd Nor
    Universiti Pendidikan Sultan Idris, Malaysia
    Syaiful Baharee Bin Jaafar
    Polytechnic Tuanku Sultanah Bahiyah Kulim, Kedah, Malaysia
    Gaurav Gupta
    Faculty, Marketing Area Coordinator- Global Immersion Cell SBS, Sharda University Greater Noida, India
    Swati Bansa
    Assistant Professor,HR & OB DEPT. School of Business Studies Sharda University Greater Noida, India
    Nik Hazimah Nik Mat
    Senior Lecturer School of Maritime Business and Management Universiti Malaysia Terengganu (UMT), Malaysia
    Ms. Chartaya Nilplub
    Lecturer Business Administration Faculty. Rajamangala University of Technology, I-San, Thailand
    Affandi Mohd-Zainal
    Senior Lecturer / Researcher (Frontier Materials Research Alliance) Coordinator of MSc (Industrial Engineering) Programme Faculty of Mechanical Engineering
    Universiti Teknologi Malaysia
    Dr. Kuldeep Siwach
    Asst. Prof. & Academic Operations Coordinator (AOC)
    School of Journalism & Film Production, Lovely Professional University Phagwara (Punjab) India
    Prof. Rachna Bansal Jora
    Sharda University, India
    Dr. Pravat Ranjan Sethi
    Jawaharlal Nehru University , India
    Dr. Wajid Zulqarnain
    Faculty of Media Sciences SZABIST, Islamabad. Pakistan
    Dr. Mageswaran al Sanmugam
    Pokok Sena Science Secondary School, Malaysia
    Sukanta Ghosh
    School of Computer Application, Lovely Professional University
    Manikant Roy
    Lovely Professional University , Punjab (India)
    Raghed Ibrahim Esmaeel
    Faculty of Management, Universiti Teknologi Malaysia, Malaysia
    Froilan D. Mobo
    Assistant Professor of Philippine Merchant Marine Academy
    Associate Professor Dr. Maria Ciurea
    University of Petroșani, Romania
    Metee Pigultong,Ph.D.
    Ajamangala University of Technology Thanyaburi,
    Dr. Deepika Dhingra
    Bennett University, India.
    Siti Nor Bayaah Ahmad, PhD
    Faculty of Business, Economics and Accountancy, Universiti Malaysia Sabah
    Bhumika Sharma
    Jagran School of Law, Selaqui, India

    Dr. Sachita Yadav
    Manav Rachna University, India

    Dr. KHALDI Amine
    Universite Kasdi Merbah Ouargla, Algeria

    Sukulpat Khumpaisal
    Assistant Professor Faculty of Architectural and Planning, Thammasat University, Bangkok, Thailand

    CONFERENCE HOTEL

    CONFERENCE HOTEL

    Venue :  Holiday Inn Bangkok Silom, Bangkok Thailand | Address: 981 Silom Road Bangkok 10500, Thailand | Tel: 66 (0) 2238-4300 Fax:66 (0) 2266-7701


    HOST CITY INFORMATION

    HOST CITY INFORMATION

    Bangkok, Thailand
    Bangkok is the capital and most populous city of Thailand. The city occupies 1,568.7 square kilometers (605.7 sq mi) in the Chao Phraya River delta in Central Thailand, and has a population of over 8 million, or 12.6 percent of the country’s population. Over 14 million people (22.2 percent) live within the surrounding Bangkok Metropolitan Region, making Bangkok an extreme primate city, dwarfing Thailand’s other urban centers in terms of importance.

    It experiences three seasons, hot, rainy and cool, although temperatures are fairly hot year-round, ranging from an average low of 22.0 °C (71.6 °F) in December to an average high of 35.4 °C (95.7 °F) in April. The rainy season begins with the arrival of the southwest monsoon around mid-May. September is the wettest month, with an average rainfall of 334.3 millimeters (13.16 in). The rainy season lasts until October, when the dry and cool northeast monsoon takes over until February. The hot season is generally dry, but also sees occasional summer storms.

    TRANSPORTATION

    TRANSPORTATION

    From Suvarnabhumi Airport To Holiday Inn Bangkok Silom, via SES 2 and the Bangkok – Chonburi New Line / Road Bangkok – Pattaya . New Line / Highway 7

    Suwannaphumi airport to Holiday Inn silom by taxi
    From Suwannaphumi airport to Holiday Inn silom by taxi will cost around 300-400 baht.
    Don muang Airport to Holiday Inn Silom by Taxi
    If coming from Don muang Airport to Holiday Inn Silom by Taxi will cost about the same.
    Suwannaphumi Airport by bts line (sky train) to holiday Inn Silom
    However, if coming from Suwannaphumi Airport by bts line (sky train) to holiday Inn Silom, participants have to take Airport link from suwannaphumi airport to prayaThai station and then change the line to bts line to Surasak bts station and then walk to holiday inn (2 min walk) Total will cost around 100 baht
    Don Muang airport by bts line (sky train) to holiday Inn Silom
    100 baht cost will take if the participant coming from Don Muang airport, take the airport bus to MoChit bts Station to Surasak bts station and walk to Holiday Inn silom (2 min walk)

    Brochure