International Conference on
Innovation in Global Business, Social Sciences & Economics
(IGBSSE-2018)
 
Date: October 05-06, 2018
Abstract Submission Date: September 20, 2018
Full Paper Submission Date: September 25, 2018
Early Bird Discount Date: August 30, 2018
Pay Registration Fee Through Credit Card

Venue: Nine Tree Premier Hotel Myeongdong 2 Seoul, South korea
Submit Manuscript to: igbsse@gissf.com

For Presenter registration: click here
For Attendee registration: click here

Calls GuidelinesTracks & TopicsProgramProceedingRegistrationCommitteeVenueBrochure
Conference Theme: “Promoting Networking and Collaboration among Business & Social Sciences Scholars and Practitioners”

CALL FOR PAPERS

GISSF Research Wing announce the international conference on “Innovation in Global Business, Social Sciences & Economics”. This forum is established to discuss the issues of multidisciplinary field collaboration with business and economics emerging trends. We invite the scholars /scientists / engineers/ researchers / practitioners / students to join with us and share the new innovative trends in their respective field. This common platform is expected to provide the bases for joint venture among different fields to serve the society in a better way.
TO SUBMIT A PAPER:
1. Read through the track calls below and select the track which is closest to the topic of your paper. If you cannot decide that which track is suitable for your research topic, you can email the corresponding person with your title and a draft of your manuscript, for advice on igbsse@gissf.com
2. Authors must submit papers electronically through the conference system by using online submission form or you can send it via email to igbsse@gissf.com
3. All papers must follow the paper submission guidelines
All submitted abstracts/ papers / posters will go through a blind peer review process and accepted manuscripts will be published in conference proceedings. Conference proceeding will be submitted to ISI Thomson Reuters Web of Science for consideration and indexation.
Selected conference papers will be published in special / Scopus indexed journals associated with this conference. Associated journals will allocate a special / regular issue for papers submitted to this conference.
Invitation for Reviewers & Session Chairs in all fields
Voluntary participation as a reviewer and session chair will be acknowledged through a certificate by GISSF Wing.

GISSF Conference scope covers, but not limited to, the following topics:
Main Tracks of the conferences:

  • Track1: Social and Community Studies
  • Track2: Arts
  • Track 3: Humanities
  • Track 4: Civic and Political Studies
  • Track 5: Cultural & Global Studies
  • Track 6: Environmental Studies
  • Track 7: Organizational Studies
  • Track 8: Educational and Communication Studies
  • Track 9: Economics, Finance & Accounting
  • Track 10: Business and Management Studies

    •  

    SUBMISSIONS FOR DOCTORAL COLLOQUIUM ARE OPEN

    In the practice of IGBSSE 2018, the Doctoral Colloquium will take place during the main conference. The colloquium is for doctoral students seeking careers as researchers in public, private and academic organizations with research interests in multiple areas of research.
    The aims of the IGBSSE 2018 Doctoral Colloquium are:

    • To develop and sustain a network of young scholars conducting high quality research.
    • To support the upcoming generation of researchers by addressing issues relevant to the advancement of a research career
    • To allow Students to discuss their research with leading specialists, scholars and peers in an international setting.
    • To discuss the issues faced by students during their dissertation progress with the senior scholars across different fields and countries

    The Doctoral Colloquium will Cover 4 major aspects. The first aspect will focus on introductions, networking and general mentoring. The second aspect will be based on group and individual research feedback sessions. The third aspect will be a colloquium poster session, providing students the opportunity to learn about one another’s research and prepare for the conference-wide poster session in which they will also participate. The fourth aspect is a question answer session between the students and professors to seek solutions for the student research issues.
    Eligibility Criteria:
    As the purpose of this colloquium is to support Students with their dissertation research, only Doctoral and Masters students who have not yet defended their dissertation are able to apply. Accepted colloquium participants must register for the main conference at the student rate. If student has already registered as a presenter or attendee, the entrance to student colloquium is free of charge. however the student has to confirm his/her appointment by sending email to igbsse@gissf.com for participation in the colloquium.

    CALL FOR PANEL PROPOSALS

    Important Information:
    1. Please submit your panel proposal to igbsse@gissf.com
    2. Panels will generally be 1 hour in duration. Time should be included for audience participation.
    3. All participants must be registered for the overall IGBSSE-2018 conference.
    4. Please use the contents below for your panel proposal.
    5. In case of further clarification or any assistance required before completing the proposal you can email at igbsse@gissf.com
    At least the moderator and two other panelists must be registered for the conference, so work on the schedule and proceedings can begin.
    IGBSSE 2018, Panel Proposal must include the following information:
    1. Title: Title of your panel
    2. Aims and Objectives of the Panel: Explain why such a panel is relevant to IGBSSE and to the Theme of IGBSSE. (Max 5-10 lines)
    3. Occurrence/Novelty: Please describe either past instances or the novelty of new ventures here. (Max 10 lines)
    4. Description: Use this to clarify scope, audience and focus. Give aims and objectives for your panel here. This will become the “abstract” for the proceedings and program. (Max 20-25 lines)
    5. Event Structure/Agenda: Describe what organizers and participants will do during the panel. E.g., will there be a series of fixed presentations and then discussion, and/or will the moderator ask questions to which first the panelists and then the audience may respond. What are the main questions you would ask? (Max 20 lines).
    6. Panel Members: List all names, affiliations, and emails of all anticipated panel participants, and state if they have accepted the invitation to participate should the panel be accepted. Include the moderator/organizer.
    7. Qualifications of panelists: Briefly describe your and your fellow panelists’ backgrounds and qualifications/ areas of expertise in the related research/practitioner domain.

    CALL FOR POSTERS

    The IGBSSE 2018 poster session will provide an opportunity for authors to interact informally with conference attendees, using a standard-size poster as a visual aid. Presenting a poster is also a good way to discuss and receive feedback on a work in progress that has not been fully developed into a paper. To facilitate this interaction, the IGBSSE 2018 poster session will be held in conference common areas, where attention of the participants is expected to be high.
    Poster proposal should be submitted consisting of an extended abstract, with a maximum of 250-300 words describing the research that would be the topic of the poster for presentation and discussion. You might include a small version of a figure or two that would be in the poster, such as a screen shot of a system you will be describing. Posters are submitted to a the conference. If your poster proposal is accepted, you will be notified and then you can prepare the actual poster which should be maximum of 45″x 60″.

    CALL FOR SESSION MODERATORS

    we invite scholars to become session moderators in the following tracks:

    • Social and Community Studies
    • Arts
    • Humanities
    • Civic and Political Studies
    • Cultural & Global Studies
  • Environmental Studies
  • Organizational Studies
  • Educational and Communication Studies
  • Economics, Finance & Accounting
  • Business and Management Studies

    •  
    All interested scholars should send their consent to igbsse@gissf.com by mentioning their area of interest. For this voluntary service, all session moderators will be awarded a certificate of appreciation by the IGBSSE 2018 secretariat.

    GUIDELINES FOR SESSION CHAIRS

    In this International Conference “Innovation in Global Business, Social Sciences & Economics” several sessions will be held based on different themes and areas of interest.

    • Session chairs are requested to kindly check the Schedule of conference.
    • Check the date, room and time of the sessions that they are chairing.
    • Main task of session chair is to motivate the presenter/researcher to share his/her knowledge on the particular topic and also make conducive environment so the participants may have an intellectual discussion on the subject.
    • Session chair can share his/her own knowledge, research, experience, observations very briefly if time permits.
    • Please ensure your availability at assigned room at least 5-10 minutes prior to the beginning of session. This will help you to acquaint with the working of Laptop and multimedia etc. Please contact the control room, in case of any problem.
    • Please choose your seat in front row, so participant may see and interact with you easily.
    • Please introduce yourself and greet the participants of session.
    • Make attendance of presenters of your session to ensure their presence in the room.
    • Make an announcement regarding the allocation of time to each presenter. Time for each presentation is of 10 minutes followed by 5 minutes of Question & Answer session. However, session chair may extend the time of presentation keeping in view the allotted time for session.
    • Session chair is responsible for session to be completed on time.
    • Before inviting presenter(s), announce their full name(s) and the title of the paper.
    • Best session paper has already been decided by our distinguished reviewers and his/her name will be conveyed to you, you will announce this at the end of session and present a certificate to researcher.
    • You will have to decide “Best Presenter of Session” by filling in the evaluation form provided to you and certificate will be awarded in the closing ceremony.
    • At the end of session, distribute the certificates of presentation, convey expression of thanks on your personal and GISSF behalf to the presenters and the participants.
    • In case of any sort of confusion, please contact conference chair or management of GISSF.

    CALL FOR REVIEWERS

    we invite scholars to become Reviewers in the following tracks:

    • Social and Community Studies
    • Arts
    • Humanities
    • Civic and Political Studies
    • Cultural & Global Studies
  • Environmental Studies
  • Organizational Studies
  • Educational and Communication Studies
  • Economics, Finance & Accounting
  • Business and Management Studies

    •  
    All interested scholars should send their consent to igbsse@gissf.com by mentioning their area of interest. For this voluntary service, all reviewers will be awarded a certificate of appreciation by the IGBSSE 2018 secretariat.

    PLAGIARISM POLICY

    According to plagiarism policy of IGBSSE-2018 all full papers considered for proceeding publication will go through plagiarism check using “TURNITIN” software and acceptable level of similarity index is 20%. Irrespective of initial abstract acceptance, full papers with more than 20% similarity indexed will not be published in online full paper proceeding. All authors are deemed to be individually and collectively responsible for the content of papers published by IGBSSE-2018. Hence, it is the responsibility of each author to ensure that papers submitted to IGBSEE-2018 should comply with the ethical standards with respect to plagiarism.

    SUBMISSION GUIDELINES

    • 1. Language English is the official language of the conference; the paper should be written and presented only in English.
    • 2. Presentation & Publication (Full paper) Full paper is requested, if you are also considering publishing your paper.
    • 3. Oral Presentation Only (Abstract) If you just want to make an oral presentation without paper publication, then you can only submit an abstract.
    • 4. Academic Ethics Articles submitted to the conference should report original, previously unpublished research results, experimental or theoretical and must not be under consideration for publication elsewhere. We firmly believe that ethical conduct is the most essential virtual of any academic. Hence any act of plagiarism is a totally unacceptable academic misconduct and cannot be accepted.
    • 5. Formatting and Paper Length Limitation

    Click on the following links for paper template.
    The conference welcome papers on the following research topics but not limited to:
    Track1: Social and Community Studies
    Sociology: concepts and practices, Geographical perspectives on spaces and flows, what are the behavioral sciences, Psychology of the social. Where mind meets world: cognitive science as interdisciplinary practice, Economics as social science, Sociology and history: the dynamics of synchrony and diachrony, Philosophy’s place in the social sciences, Social welfare studies as interdisciplinary practice, Health in community, Horizons of interest: agenda setting in the social sciences, Research and knowledge in action: the applied social sciences, Social sciences for the professions, Social sciences for social welfare, Accounting for inequalities: poverty and exclusion, Social breakdown: dysfunction, crime, conflict, violence, Social sciences addressing social crisis points, Technologies in and for the social Economics, politics and their social effects: investment, ownership, risk, productivity, competition, regulation and deregulation, public accountability, stakeholders, trust, worklife, resource distribution, consumption, wellbeing, living standards, Commonalities, differences and relationships between the social and the natural sciences: research methodologies, professional practices and ethical positions, Research methodologies involving ‘human subjects’, The social sciences in the applied sciences and professions: engineering, architecture, planning, computing, tourism, law, health
    Track2: Arts
    Teaching and Learning the Arts, Arts Policy, Management and Advocacy, Arts Theory and Criticism, Social, Political and Community Agendas in the Arts, Visual Arts Practices, Performing Arts Practices: Theater, Dance, Music, Literary Arts Practices, Media Arts Practices: Television, Multimedia, Digital, Online and Other New Media, Other Arts
    Track 3: Humanities
    Media, Film Studies, Theatre, Communication, Aesthetics, Design, Language, Linguistics, Knowledge, Philosophy, Ethics, Consciousness, History, Historiography, Literature/Literary Studies, Political Science, Politics, Teaching and Learning, Globalisation, Ethnicity, Difference, Identity, Immigration, Refugees, Race, Nation, First Nations and Indigenous Peoples, Sexuality, Gender, Families, Religion, Spirituality, Cyberspace, Technology, Science, Environment and the Humanities, Other Humanities
    Track 4: Civic and Political Studies
    Political science as disciplinary practice, Investigating public policy, Law as a social science, Criminology as social science, Public health, Social sciences in the service of social policy: risks and rewards, Social transformations: structure and agency in social dynamics, Accounting for the dynamics of citizenship, participation and inclusion, Trust, social capital, social cohesion and social welfare, Politics in, and of, the social sciences, Interdisciplinary perspectives on politics, public policy, governance, citizenship and nationality, Security and insecurity, conflict and cohesion, war and peace, terror and anti-terror, The neo-liberal state and its critics, Policy measures: assessing social need and social effectiveness
    Track 5: Cultural & Global Studies
    Cultual studies are of human lifeways: anthropology in its contexts; Of human life courses: family, childhood, youth, parenting and aging; Of human origins: paleontology, primate evolution, physical anthropology, Ethnographic methods, Social meanings: language, linguistics, discourse, text, Cultural studies as a constitutive field, Social science stances: modernism and postmodernism; structuralism and poststructuralism, Where humanities and social sciences meet, Social structure and human culture: the sociological and the anthropological, Interdisciplinary perspectives on human differences, Identities in social science: generational, gender, sexuality, ethnic, diasporic, Perspectives on, and voices of, difference: multiculturalism and feminism, Religion and the human sciences, Health, wellbeing and culture, Global flows, Global security, Human movement: migration, refugees, undocumented migrants, The dynamics of globalization, diaspora and diversity, Globalized economics: inequalities, development, ‘free’ and ‘fair’ trade, Developed and developing worlds, Inequalities in international perspective, Poverty and global justice, Human rights in global perspective, The local and the global
    Track 6: Environmental Studies
    The natural and the social: interdisciplinary studies, Human environments, Sustainability as a focus of interdisciplinary study, What are applied sciences?, Health and the environment, People, place and time: human demography, Environmental governance: consumption, waste, economic ‘externalities’, sustainability, environmental equity, Human interests in the natural sciences: the politics of the environment
    Track 7: Organizational Studies
    Management as social science, Culture in organizations, Technology and work, The social dynamics of organizations, Human resource management, Workers’ rights, Corporate governance, Organizational and social sustainability, Corporate social responsibility, Knowledge ecologies: embedded knowledge in the organizational setting, Tacit and explicit knowledge, Private and public knowledge, Scenario building and futures forecasting, Organizational change
    Track 8: Educational and Communication Studies
    Education as a social science, The learning sciences as an interdisciplinary endeavor, Action research: the logistics and ethics of interventionary social science, Teaching and learning the social studies, History teaching and learning, Economics teaching and learning, Geography teaching and learning, Technology in learning and learning about technology, Communication Media studies as social science, Communications as a social science, Information and communications technologies, the social web: the internet in its social context, Human-computer interactions, Literacies as a social learning experience
    Track 9: Economics, Finance & Accounting
    Financial Accounting, management accounting, auditing tax accounting, Accounting information systems Islamic Finance, Financial Markets, Money and Capital Markets, International Finance, Derivatives & Foreign Exchange Rates, Islamic Banking, Portfolio & Funds management, Behavioral finance, International Economics, Public Finance (GST & Taxes), Monetary Economics, Sectorial Studies, Macroeconomic Issues
    Track 10: Business and Management Studies
    International Business, Globalization, International Law, Management in Multicultural Society, International Market Entry, Cross Cultural Management, Business Models, Organizational Studies Organization Behavior, Organization Theory & Design, Organization Development, Organization Culture and Values, Operations & Supply Chain Management, Operations Management, Sourcing, Logistics management, Supply chain strategy, Project Management, Human Resource Management, Training & Development, Conflict Resolution, Global and Multicultural Issues, Strategic HR Management, Recruiting and Staffing, Marketing Management, Hospitality and Tourism, Advertising, Promotion & Marketing Communication, Branding & Positioning, Consumer Behavior, Innovation & New Product Development, International and Cross-Cultural Marketing, Customer Relationship Management (CRM),Pricing, Public Relation, Retailing and Sales Management, Marketing Technology, Modeling and forecasting, Neuro-marketing, Social Responsibility, Ethics and Consumer Protection, Sports Marketing, Social Entrepreneurship and SME Management, New Business Models, Agri- Business, SME challenges & Issues, SME & Globalization, Entrepreneurial Marketing, Entrepreneurial Education, Technology Management Management Information System, Enterprise Resource Planning, Innovation & Creativity, E-Commerce & E-biz, Global Technology Transfer, Research & Operations, Education Technology Strategic Management, Small – Medium size Firms in Crisis, Social Issues in Management, Collaboration and Strategic Alliances
    CONFERENCE PROGRAM

    CONFERENCE PROGRAM

    To view detailed conference program Click Here

    KEYNOTE SPEAKER
    claracitraningtyas

    ZULHAMRI ABDULLAH

    ZULHAMRI ABDULLAH is an Associate Professor of Corporate Communication at the Department of Communication, Faculty of Modern Languages & Communication, Universiti Putra Malaysia. Currently, he is also a Director of the MAUS Academy of Malaysia and an Accredited MAUS Coaching GOLD Partner with MAUS Business System, Sydney, Australia. Zulhamri is a Certified HRDF Professional Trainer. He was a Director of the Centre for Entrepreneurial Development & Graduate Marketability (CEM), Universiti Putra Malaysia. He was Academic Representative cum Director of Research & Analytics at the Reputation Institute. He was also a member of the European Public Relations & Education Association and International Centre for Corporate Marketing Studies. He was a Council Member of the Institute of Public Relations Malaysia. He earned a PhD in Public Relations Professionalization under supervision of Professor Dr Terry Threadgold, Pro Vice Chancellor of Cardiff University, UK. He also earned a Master’s degree in Organizational Communication from Universiti Putra Malaysia and a Bachelor’s degree in Communication (PR) and minor in Psychology and Economic from National University of Malaysia. He received a Postgraduate Diploma in Entrepreneurship from Cambridge Judge Business School and completed a HARVARD’s Advanced Management Development Program. Zulhamri currently teaches corporate communication, organizational communication, and leadership communication at the undergraduate and postgraduate levels at Universiti Putra Malaysia. He is regularly invited to teach communication at several leading universities such as University of Malaya, Open University, and Northern University of Malaysia. As a Project Leader, he leads more than ten research projects with a highly talented team. In 2014, he won Emerald Excellence Award for Highly Commendable Paper. In 2009, he was a finalist of The Outstanding Young Malaysian Award organized by Junior Chamber International Malaysia. In 2008, he won an International Award – The Federation of University Islamic World (FUIW) Prize for University Research 2007. He also won Young Researcher of Year 2007 at the Top Researcher Award (APC), Universiti Putra Malaysia. He was awarded the Excellent Service Award 2007 by Universiti Putra Malaysia. He also won a Gold medal in 2008, Silver Medal in 2007, and Bronze medal in 2009 at annual Exhibition of Invention, Research and Innovation, Universiti Putra Malaysia. He is an author of a textbook on ‘International Corporate Communication’ published by Pearson Prentice Hall. His research papers were also published in the citation index of Public Relations Review and Marketing Intelligence Planning. In a professional service, he has actively delivered talks and training workshops on public relations and communication in public and private sectors in Malaysia and Brunei. He has actively participated in national and international conferences in several countries such as Germany, Slovenia, Netherland, Cyprus and the United Kingdom.

    CITY TOUR

    TOUR & ACTIVITIES

    Complementary City Tour for All Participants, Details Of The Tour Will Be Shared Soon.

    ABSTRACT PROCEEDING
    View Abstract Proceeding
    FULL PAPER PROCEEDING

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    IGBSSE Proceedings

     

     

     

    Copyright © GISSF. All rights reserved

    IGBSSE Proceeding
    Volume 1, Pages 1-113
    International Conference on “Innovation in Global Business, Social Sciences & Economics” (IGBSSE-2018)
    October 05-06, 2018 Seoul, South korea
    Edited by Dr. Ahmed Saddam


    Preface of proceeding


    Track: Business, Management and Economic Studies

    Models in Enhancing English at Work for Private Enterprise Officers in Bangkok Metropolitan

    2

    Pages 1-9
    Pattaraporn Thampradit

    Abstract
    In the world of high competition markets and businesses, understanding what practices need to be proposed and implemented to enhance their officers to use English at work successfully is essential. This research is, therefore, designed to explore the models in using English at work for PEO (private enterprise officers) in Bangkok metropolitan, Thailand; and to develop the models in enhancing the PEO English at work. The sample was 180 officers with different positions, years of experiences, education levels, and genders, from various private enterprises in Bangkok, Thailand. The implemented questionnaires and semi-structured interview were analyzed using statistics programs with the hypothesis testing of 0.05 level of significant. The results revealed interesting indicators for administrators/business owners and/or pedagogical/training instructors to be serious concerned if they would like their enterprises to strive for global business success. Additionally, the implications derived from the study were identified. Finally, the recommendations not only for administrators/business owners and/or pedagogical/training instructors, but also for the future research were offered.

    The Influence of Customer Satisfaction, Loyalty, and Feng Shui Culture on Corporate Image of a Property Company

    2

    Pages 10-25
    Zulhamri Abdullah

    Abstract
    Corporate image, customer satisfaction and loyalty have increased in managerial practice and academic research. Corporate image is one of the most intangible assets of a firm. Despite the relevance of corporate image management for the retail industry in recent years, there is none or little research that empirically explores how customer satisfaction, loyalty and feng shui culture influence the corporate image of a property company. Feng Shui culture literally means living in harmony with the environment. Thus, the purpose of this paper is to determine how customers’ perceptions of customer satisfaction, loyalty and feng shui culture affect the corporate image of the property company. An empirical study was undertaken among a sample of 118 respondents who owned condominium built by the property company. Hypotheses were tested using correlation and regression. The results show that customers’ perceptions of customer satisfaction, loyalty and feng shui culture determine their corporate image of the property company. The hypotheses that customer satisfaction and loyalty have a positive impact on corporate image are accepted. Surprisingly, there is a weak positive correlation between feng shui culture and corporate image. Although feng shui culture is generally considered as superstitious and unscientific elements in the modern society, it is one of the most influence factors on the purchasing decision of the property. Specifically, it is believed that key factors such as location, design and street number are essential to improve the prosperity and harmony of the people residing in the house. Some developers believe that the feng shui principles should be applied when designing and building their properties. It can bring good atmosphere, luck and financial prosperity. It is among the first study to examine the positive relationship between feng shui culture and the corporate image of property company. Thus, corporate image is one of most important concerns for property companies in Malaysia. This study contributes to the corporate reputation literature in providing an insight into how companies are concerned with managing corporate image in a vibrant property industry.

    Customers’ Loyalty on Customers-Salon Relationships vs. Customers-Stylist Relationships, and Effect of Customer Relationship Management

    2

    Pages 26-34
    Michiko Miyamotoa, Tatsuya Kunimatsua, Nanako Abea, Rintaro Takahashia

    Abstract
    This study investigates differences between loyal and non-loyal customers, and differences on customers’ loyalties; loyalty on salons or loyalty on each stylist by using data of two most visited salons of the nation-wide hair-salon-chain in Japan. Cox regression analyses on visiting intervals reveal that coupons through internet, i.e., Customer Relationship Management were the most positive and statistically significant. It implies that CRM is an important marketing tool for this hair-salon-chain, regardless of customers’ loyalty status. This study also reveals that loyal customers seem to have loyalties for salons themselves, whereas non-loyal customers seem to have loyalties for particular hair stylists.


    Track: Social Sciences and Humainities

    The Knowledge Management Model of Tembang Macapat as the Javanese Local Wisdom at Sobokartti Semarang

    2

    Pages 35-40
    Yuventius T.C. Pramudi, Lisa Mardiana, Amida Yusriana, Titah Banu Arum Mumpuni

    Abstract
    The Sobokartti is an old building at Semarang city. It was build in the year of 1920 Mangkunagara VII and Herman Thomas Karsten. According to the Sobokartti name, it is a building for appreciating and developing the art and culture. The aim of this research is to apply the knowledge management model, a transformation process of the tacit knowledge into explicite about the local wisdom in Java (tembang macapat). The method to gather datas was by conducting FGD (Focus Group Discussion), PAR (Participatory Action Research) and questionaire to 50 respondents. The data then analyzed by SECI (Socialization, Externalisation, Combination dan Internalization) and descriptive analysis. The result of this research is showing that Sobokartti is a strategic places to manage the local wisdom knowledge for the young generation. The knowledge transformation from tacit to explicit are used by socialization and externalization. The transformation result were noted into writing form that next were disseminated into information and communication technology. The improvement of the information and communication technology’s usage are needed as the knowledge dissemination media.

    Co-Creation of Digital Storytelling for Promoting Tourism

    2

    Pages 41-44
    Lisa Mardiana, Mutia Rahmi Pratiwi, Amida Yusriana, Andre Noevi Rahmanto, Sri Hastjarjo

    Abstract
    The Indonesia‘s tourism sector are growing into new promising business opportunities and have the potency to be the main income of certain area. That potency then boosts the growth of new tourism destination. It is essentials to communicate a certain tourism destination by promotion activities in various media choices. The digital media starts to become the main choice to promote it because of the digital life style transformation, the convenience and limitless in accessing reduce the obstacles of time and space, thus it lets the digital media as an effective platform to promote the tourism sector. The digital storytelling is one of collaborative digital media that potentially to be utilized as promotion media. This paper will present the result of a participative action method paper, about how the collaboration was conducted in employing the media to support the digital storytelling based tourism promotion.

    Analysing the Importance of Demographic Factor as Determinant of Research Efficiency through Data Envelopment Analysis

    2

    Pages 45-43
    Norliyana Kamarudin, Bany-Ariffin, A. N. Hussin Yusof, Yusnita Tugiran, Asrizam Esam, Yushaida Yusof

    Abstract
    Universities play an active an important role in the development of a country as centres for generating ideas and knowledge which in turn drives the development of the economy as well as improving the quality of life for its citizens. Public universities around the world have begun to realise the importance of ensuring their financial sustainability by exploring alternatives sources of income aside from the traditional government subsidy such as research grants from public funds, private agencies and international bodies. The question on how efficiently these grants are utilised by researchers would therefore become an important issue. This paper adopts the Data Envelopment Analysis (DEA) method to measure the relative inefficiencies of the academic faculty members of University Putra Malaysia (UPM), a public university in Malaysia using data collected from 2010 to 2016 and investigates the relationships between demographic factors, field of study and research inefficiency. The input and output variables used in this study are research grants received by academic faculty members and their corresponding publications in Citation Indexed Journals (“CIJ”), non-CIJ, as well as publishing books and chapters in books, with each output measured separately. Data is divided into two clusters: science and social science. Demographic factor examined are academic position of the researcher. Research inefficiency for the both science and social science fields generally worsen with higher academic positions. The effect for science field is more pronounced for CIJ, non-CIJ and books. Implications for future research and practice are discussed.

    Determinants of Organizational Practices and Research Culture for the Enhancement of Research Performance in Malaysian Universities

    2

    Pages 54-62
    Asrizam Esam, Suhaimi Ab Rahman, Dahlia Zawawi, Awis Qurni Sazili, Nik Rosniwati Ismail, Yusnita Tugiran, Yushaida Yusof, Norliyana Kamarudin

    Abstract
    Research performance is crucial to be monitored and maintained by the universities to make sure the output of research will meet the research output. Publication is one of the main research output to be measure to the research performance even though not all of the universities in Malaysia accomplish in publishing journals. Why there is dissimilar on every university researchers in research performance? This study explores the similarities and differences of organizational practices and research culture among academic staff that influence the research performance in Malaysia public university, mainly via a case study of Universiti Putra Malaysia , one of the best Research University particularly in agriculture fields in Malaysia. Qualitative approach was taken where 40 academic staff in science and technology groups and social science, art and humanities groups were interviewed through the focus group discussion. Views and experience from the researchers is crucial to determine their research performance factors. This study shows similarity of 5 possible tangible and 8 intangible factors that contribute to research performance emerging among the academic staff including one intangible factors as a new factors that will have an impact to the research performance. All the factors can be indicator as a benchmarking to others university especially new age of university in Malaysia. Primarily, it extends the literature, by providing further understanding on the issues of organizational practices and research culture on the Malaysian public universities.

    Assessing the Real Significant Research Input & Output among Various Academic Fields

    2

    Pages 63-71
    Yushaida Yusof, Amalina Abdullah, Ridzwana Mohd-Said, Awis Qurni Sazili, Norliyana Kamarudin, Yusnita Tugiran, Asrizam Esam

    Abstract
    No similar studies have been conducted in Universiti Putra Malaysia (UPM) to measure and identify the significant research inputs and output for various field of research. At this moment, the performance and quality of university research output is based on “one size fit all” benchmarking criteria ie. Bibliometric and citation databases. Bibliometric benchmarking criteria compares universities research output using a common range of indicators. e.g. Thomson‐ Reuters World of Science or Elsevier‐Scopus. The concerns is whether bibliometric benchmarking which uses a common set of indicators is possible to measure and compare whole institutions at a time of growing diversity of university mission and providers. In general, bibliometric benchmarking mostly focuses on research intensity of a university. Other aspects of higher education, such as teaching and learning, community engagement, and innovation are ignored. In addition, universities are complex organizations with strengths and weaknesses across various departments and activities. An aggregate score of bibliometric benchmarking is unable to reflect this. Furthermore, such benchmarking criteria can misinform and mislead when used to influence decision making by governments, universities and other stakeholders. The study attempts to identify the significant research input and output in different disciplines, i.e. Science, Social Sciences, and Art and Humanities in the Universiti Putra Malaysia. Significant research input and output is defined as research product that the researchers believe would bring good and improve the well-being of the community at large.
    Based on the findings of this research, it is found that key inputs such as research grants are not so significant to the researchers compared to other input such as faculty support systems which are more important to their research. It is similar to the outputs that are typically used to measure achievements and the performance of the research such as journal papers, are also find not so significant according to the researchers especially in the social science field. Through this study, it is hoped that it will help in the change of Malaysian universities research assessment which also take into account an intangible outputs such as knowledge transfer and human development as well as emphasis on key outputs such as high impact journals and products commercialization.

    Business Management Students’ Reflections on Case Studies as a Method of Teaching

    2

    Pages 72-77
    Lehlohonolo Sempe

    Abstract
    A Case Study is a teaching method that places more emphasis on student-based activities contrary to traditional lecture-based activities. Case study scenarios demonstrate real-life situations in which problems need to be solved. The aim of the case study method is therefore to develop student reasoning, problem-solving, decision-making, and interpersonal skills. Therefore, the presumption is made by the researcher that vocabulary, concepts, and subject related content, such as leadership, entrepreneurship and customer purchasing behaviour are best applied in Business Management through integrating theory and practice in real life situations. The purpose of this paper is to explore students’ reflections of case studies as a teaching method. A qualitative research methodology was applied to assess Business Management teacher education students’ reflections on case studies, applied during lectures. A sample of fifty students was selected using simple random sampling technique, to participate in the study. Students were engaged via case scenarios to apply contents, concepts, and skills used in Business Management in real-life contexts. Thereafter, students were required to reflect on activities related to the selected case scenarios by writing essays which were used to collect data. Furthermore, thematic analysis was used to interpret student reflections. Findings revealed that students, although students have a negative attitude towards case studies, they understood the various purposes of case study method, such as the promotion of critical thinking and application of theory in real life situations.

    Suan Sunandha Royal Thai Perfume

    2

    Pages 78-80
    Saengsit Kritsadee

    Abstract
    The objectives of this research was to study about history of “Suan Sunandha” park. Background of royal thai perfume. How to make royal thai perfume and I want to make royal thai perfume 3 formula. The objectives have collect information contentment about my royal thai perfume. Research in Thailand. Thai people used incense a long time. We made perfume from plant material, animal objects, element object, and etc. Thai people used incense in everyday life. Be harmonious culture. Until Thailand association a foreigne country. Thai people adapt original perfume develop to be more fragrance and Long-lasting scent. Process make royal thai perfume. Aromatic extracts such as Pandan leaves, kaffir lime, etc., to soak in ethyl alcohol. (Extraction) essential Oil. Mix with water-flower. Flower can use such as Jasmine, rose, etc. other ingredient borneo camphor, Small Indian civet, Then stir up. Ferment perfume a long period of time 1-2 years. During fermentation shake everyday to more smell and mixed up.

    On the Comparative study of African American‟s Blues and Korean‟s Arirang

    2

    Pages 81-87
    Mi-A Kim

    Abstract
    There are diverse cultures which have been expressed and sublimed into the form of art when we look into the world history. When it comes to African American culture and Korean culture, African American‟s blues, spiritual and Korean‟s Arirang have been existed in the hub of their nation‟s deep root. Under the reality of the White dominated America and under the Japanese colonization, African Americans and Korean nations needed something that could embrace and burst out their agony and sadness. It was the African-American spiritual, blues and Arirang that sometimes became their mother, their partner and their social company consoling their despair. The early African-American spiritual and blues didn‟t have any specific musical form. Arirang also didn‟t have any concrete music form embracing the music scale and note. It was the reflector of the nation‟s emotion. In that sense, the music from totally different two countries has crucial things in common. In this study, this paper will look into the long journey of those two nations‟ historical, political and cultural conflicts with the positive development of their vision. It will prove out that the positive power of their vision for the future got a huge influence from the nation‟s communication and unification for one another. This mutual interaction with their own brothers and sisters was made through the music, blues, African-American spiritual and Arirang. Their representative historical product, music reflected their true life and played a significant role to pave out the firm base making their way toward positive identity and positive power.

    The Current State of Humanities at a University of Technology in South Africa

    2

    Pages 88-92
    Maria (Maryna) Roodt

    Abstract
    Over the last decade most universities in South Africa and worldwide have been under pressure to become more entrepreneurial. They have become commercialised institutions and their missions have been narrowed. At Universities of Technology, especially, the over-whelming focus has been placed on the sciences, mathematics and engineering (STEM), often at the expense of STEAM (A refers to the Arts). The Charter for Humanities and Social Sciences in South Africa (DHET 2011) promised that the Humanities and Social Sciences will be ‗revitalised‘ to contribute not only to South Africa‘s, but to the world‘s well-being. The Charter report, however, admitted that ―South Africa is not producing the new corps of thinkers who can nurture socio-economic alternatives‖. There is thus a need to examine the role that the humanities play at Universities of Technology (UoT‘s), and more specifically, the Central University of Technology, Free State (CUT). One of the aims of the 5-year project at the CUT is ―Institutional culture of caring… towards holistic development‖. In this regard the Humanities can play a crucial role. Studies in the Humanities teach creative and critical thinking and challenge beliefs about oneself and the world one lives in. Only people who are well-grounded in what the humanities represent and teach, can really become responsible and democratic citizens. This paper examines the current situation with regards to number of enrolments and the research output by staff members in the Faculty of Humanities and then argues that the Humanities do have a crucial role to play at the CUT.

    The Speech Act of Apology in Setswana: A Case Study at the Central University of Technology

    2

    Pages 93-98
    Bridget Mangwegape

    Abstract
    Apologies are defined as primarily social acts conveying affective meaning. syntactic, semantic, and sociolinguistic features of apologies are described, based on a corpus of 183 apologies. While apology exchanges divided equally between those which used a combination of strategies and those where a single strategy sufficed, almost all apology exchanges involved an explicit apology. An account is provided of the kinds of social relationships and the range of offences which elicited apologies in this New Zealand corpus. The paper examines some of the characteristics of apologies in informal remedial interchanges based on male and female students who commit offences towards each other. For the purpose of this of this paper data was elicited from 10 male and 10 female students through a completion of tasks questionnaire. The discussion is developed within the broad context of Brown and Levinson’s (1978,1987) theory of politeness. Brown and Levinson’s model provides a means of taking account of a range of social factors which are likely to affect the way a speaker apologizes for an offence, and it is therefore possible to analyze the effect that different factors have on the apology strategies which Setswana speakers use in different contexts. The ideal methodology would involve a “two-pronged approach” (Wolfson 1986) – an ethnographic observation and elicited responses by exploring the spontaneous utterances of a range or respondents in the same natural context. The distribution of apologies is analyzed, and the results reflect some similarities and differences in apology situations and apology strategies. The information can provide a basis for further study of a aspects of apologizing where the relevant social variables can be more carefully controlled for contrastive purposes.

    Action Research in Teaching English for Students of Non-Linguistic Specialties in Higher Schools

    2

    Pages 99-103
    M.Zh. Tussupbekova, M.A. Idrissova, B.G. Smagulova, N.K. Kazhikenova, Zh.M. Konyratbaeva, B. Abduali

    Abstract
    This article presents the theoretical and practical part of using the action research in teaching English for students of non-linguistic specialties in higher schools. Action research is a new process of research in Kazakhstan education that presents conducting of research by action researchers who share their findings with others in teaching. Our daily life connects with action research in order to investigate, make analysis and evaluate our work. The term action research has become particularly popular in education, especially in teaching foreign languages. Different approaches can be applied to improve the process of learning in it. Action Research is a great opportunity for creative teachers to develop different skills of students. The main purpose of this paper is to study basic concepts of action research, develop a model of action research process in teaching English, and determine the effectiveness and advantages of action research in teaching English for students of non-language specialties.


    Track: Engineering and Technology Studies

    3d Scan-Based Cultural Study of Old Street Architectural Forms

    2

    Pages 104-109
    Naai-Jung Shih

    Abstract
    The purpose of this research is to build digital urban landscape, based on as-built environmental information for cultural studies of old streets. Scans were made to the streets and facades in a famous sightseeing location, Yingge Old Street, on northern Taiwan. A 3D laser scanner was used to record buildings, plants, and open spaces in a static configuration starting from a bridge as the gateway to the city. The final urban information creates a precise description of objects with colors and textures feasible for internet browsing as well as for infrastructure illustration and measuring. Study was especially made to the second contour and the micro expression of the old streets which represents the cultural characteristics along with the historical urban developments between new commercial pattern and old factories. A new design style as a new symbolic representation of the entrance to the old street was explored as a visual language contrasting between modern design vocabulary and traditional old street components, international style and traditional ceramic icons like brick chimney and pot walls.


    Track: Health and Medicine Studoes

    Factors Affecting Stress of Elderly in Bang Yi Rong District, Bang Khonthi, Samutsongkarm Province

    2

    Pages 110-113
    Tanpan Salinthip

    Abstract
    The purpose of this study was to investigate the level of stress and factors affecting elderly stress. Bang Yi Rong District , Bang Khonthi, Samutsongkarm Province. Data were collected from 133 elderly people living in Bang Yi Rong District , Bang Khonthi, Samutsongkarm Province. Data were analyzed using descriptive statistics. Analyzed by frequency, percentage, mean and standard deviation. The research instrument was a questionnaire. (questionnaire). The study found that the majority of the elderly had stress level of 64 or 48.1%, followed by moderate stress level of 45%, 33.8% moderate stress level of 14 persons. 10.5 percent, and the stress sample was at the high level of 7 persons (5.3 percent). The factors that affected the stress of the elderly were: Physical stress, such as physical fatigue, and physical illness, is the second major stress factor in financial health, such as poor income, reduced income and increased pay. The stressors of family such as family, discipline. Family members serious illness And the family has money conflicts. No. 4 is the stress factor from personal issues such as serious to life. Lack of flexibility, thought and action No. 5 is environmental stressors such as air pollution, water, soil, noise, and natural disasters, or accidents. The last one is the social and cultural stressors, such as the feeling of competition. Being treated unfairly from society. And was socially insulted. The results of this research can be used to solve the problem of stress in the elderly. It can handle stress. As a result, the elderly have a better quality of life and happiness.

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    ORGANIZING COMMITTEE

    ORGANIZING COMMITTEE

    Dr. Farooq Ahmed Jam (Ph.D.)
    Conference Chair
    conference.chair@gissf.com
    Prof. Dr. Muhammad Abbas (Ph.D.)
    Conference Co-Chair
    SCIENTIFIC & REVIEW COMMITTEE

    SCIENTIFIC & REVIEW COMMITTEE

    Charlyna S. Purba, S.H., M.H.
    Universitas Panca Bhakti, Kalimantan Barat
    Hj. Yenny AS, S.H., M.H.
    Universitas Panca Bhakti, Kalimantan Barat
    Sailesh Sharma (Ph.D.)
    Deputy Vice Chancellor (Academic & International) University of Malaya, Kuala Lumpur, Malaysia
    Rex Balena (Ph.D.)
    Oceanographer and Education Specialist University of the Philippines, Philippines
    Siamak Khodarahimi (Ph.D.)
    Islamic Azad University, Fars Province, Iran
    Dr. A B Sharangi
    HOD,Research Scholar, Agricultural University
    Jayson E. Lannu
    Jose Rizal University, Philippines
    Amandha Boy Timor Randita
    Faculty of Medicine, Sebelas Maret University, Indonesia
    Gogoberidze George
    Russian State Hydrometeorological University (RSHU), Russia
    Krittawaya Thongkoo
    Chiang Mai University, Thailand
    Tzu-yi Lee
    Chung Yuan Christian University, Taiwan
    Renan Limjuco (Ph.D.)
    University of the Immaculate Conception Davao City, Philippines
    Kankan Kasmana
    Departemen Visual Communication Design-Indonesia Computer University, Indonesia
    Naidu Narainsamy
    Department of Psychology of Education, University of South Africa (UNISA), College of Education, South Africa
    Monique Musni- Tagaytay, M.A.Ed
    University of the Immaculate Conception Philippines, Philippines
    Sultanbayeva Gulmira
    Al-Farabi Kazakh national University, Kazakhstan
    Emilio A. Cruz
    Bulacan State University, Malolos City, Bulacan, Philippines
    Si, Li
    Wuhan University, China
    Dr. Nessreen A. Elmelegy
    Royal University for Women, Kingdom Of Bahrain, Bahrain
    Dr. Shusil Kumar Das
    Daffodil International University, Dhaka, Bangladesh
    Dr. Rovelina B. Jacolbia
    Polytechnic University of the Philippines, Philippines
    Sathiamoorthy Kannan
    Institute of Educational Leadership, University of Malaysia, Malaysia
    Girma Y. I. Menelik
    Penza State University Russia, K. Satbaev Kazakh National Technical University, Kazakhstan
    Hadi Ebadi
    Universiti Teknologi Malaysia
    Razi University, Iran
    Dr. Isabella Musyoka-Kamere
    Maasai Mara University, Kenyatta University, Kenya
    Dr. Shusil Kumar Das
    Daffodil International University, Dhaka, Bangladesh
    Botabaeva Ademi Erkebaevna
    Eurasian National University named after L.N. Gumilyov, Kazakhstan
    I-Ju Chen
    Ling Tung University, Taiwan
    Wen, Yvonne, Ying-Ya
    National Formosa University, Taiwan
    Abraham Lincoln Owusu
    Peregrine Academic Services and Leadership Institute, South Africa
    Dr. Mohd Norfian Alifiah
    Universiti Teknologi Malaysia, Malaysia
    Nurul Mohammad Zayed
    Daffodil International University, Dhaka, Bangladesh
    Dr. Farhan Abdul Rauf
    Lugansk State Medical University, Lugansk, Ukraine
    Ishak Kherchi
    University of hassiba ben bouali de chlef, Algeria
    Siti Nur 'Atikah Zulkiffli
    Pusat Pengajian Perniagaan dan Pengurusan Maritim Universiti, Malaysia
    Poorna Prabhat Sunkara
    Acharya Nagarjuna University Nagarjuna Nagar, India
    Mohd Ab Malek Bin MD Shah
    Universiti Teknologi Mara Cawangan Melaka, Malaysia
    Alexey A. Sozinov
    University of Kuopio, Finland
    Abraham Lincoln Owusu PhD
    Regional Manager Peregrine Academic Services and Leadership Institute, South Africa
    Dr. Mohd Norfian Alifiah
    Senior lecturer in Accounting and Finance at
    Universiti Teknologi Malaysia.
    Nurul Mohammad Zayed
    Faculty of Business & Economics Daffodil International University, Dhaka, Bangladesh
    Dr. Farhan Abdul Rauf
    PhD, MD, MPH, FRHS, MCRPH Public Health Physician/ Researcher, Consultant - Rehabilitation & Disabilities, Pakistan
    Ishak Kherchi
    University of hassiba ben bouali de chlef, Algeria
    Poorna Prabhat Sunkara
    Acharya Nagarjuna University Nagarjuna Nagar, Guntur, India
    Siti Nur 'Atikah Zulkiffli
    Pusat Pengajian Perniagaan dan Pengurusan Maritim Universiti Malaysia Terengganu, Malaysia
    Mohd Ab Malek Bin Md Shah
    Universiti Teknologi Mara Cawangan Melaka,
    Kampus Alor Gajah Malaysia
    Alexey A. Sozinov
    University of Kuopio, Finland, Russia Moscow
    Omar Kairan
    Statistics lecturer in Universiti Teknologi Mara, Malaysia
    Pongsiri Kamkankaew
    The British International School of Northern, and the British International School of Krabi, Thailand
    Kelvin LO M. F. (Dr.)
    The Hong Kong Polytechnic University, Hong Kong
    Mustafa Ozmusul
    Osmanbey Kampusu, Egitim Fakultesi Turkey
    Muhammed Madappalli
    LPU, Jalandhar, Punjab -India
    Mohd Ab Malek Bin Md Shah
    Department of Law Universiti Teknologi Mara Cawangan Malek, Kampus Alor Gajah, Malaysia
    Mariyati Haji Mohd Nor
    Universiti Pendidikan Sultan Idris, Malaysia
    Syaiful Baharee Bin Jaafar
    Polytechnic Tuanku Sultanah Bahiyah Kulim, Kedah, Malaysia
    Gaurav Gupta
    Faculty, Marketing Area Coordinator- Global Immersion Cell SBS, Sharda University Greater Noida, India
    Swati Bansa
    Assistant Professor,HR & OB DEPT. School of Business Studies Sharda University Greater Noida, India
    Nik Hazimah Nik Mat
    Senior Lecturer School of Maritime Business and Management Universiti Malaysia Terengganu (UMT), Malaysia
    Ms. Chartaya Nilplub
    Lecturer Business Administration Faculty. Rajamangala University of Technology, I-San, Thailand
    Affandi Mohd-Zainal
    Senior Lecturer / Researcher (Frontier Materials Research Alliance) Coordinator of MSc (Industrial Engineering) Programme Faculty of Mechanical Engineering
    Universiti Teknologi Malaysia
    Dr. Kuldeep Siwach
    Asst. Prof. & Academic Operations Coordinator (AOC)
    School of Journalism & Film Production, Lovely Professional University Phagwara (Punjab) India
    Prof. Rachna Bansal Jora
    Sharda University, India
    Dr. Pravat Ranjan Sethi
    Jawaharlal Nehru University , India
    Dr. Wajid Zulqarnain
    Faculty of Media Sciences SZABIST, Islamabad. Pakistan
    Dr. Mageswaran al Sanmugam
    Pokok Sena Science Secondary School, Malaysia
    Sukanta Ghosh
    School of Computer Application, Lovely Professional University
    Manikant Roy
    Lovely Professional University , Punjab (India)
    Raghed Ibrahim Esmaeel
    Faculty of Management, Universiti Teknologi Malaysia, Malaysia
    Froilan D. Mobo
    Assistant Professor of Philippine Merchant Marine Academy
    Associate Professor Dr. Maria Ciurea
    University of Petroșani, Romania
    Metee Pigultong,Ph.D.
    Ajamangala University of Technology Thanyaburi,
    Dr. Deepika Dhingra
    Bennett University, India.
    Siti Nor Bayaah Ahmad, PhD
    Faculty of Business, Economics and Accountancy, Universiti Malaysia Sabah
    Bhumika Sharma
    Jagran School of Law, Selaqui, India

    Dr. Sachita Yadav
    Manav Rachna University, India

    Dr. KHALDI Amine
    Universite Kasdi Merbah Ouargla, Algeria

    Sukulpat Khumpaisal
    Assistant Professor Faculty of Architectural and Planning, Thammasat University, Bangkok, Thailand

    CONFERENCE HOTEL

    CONFERENCE HOTEL

    Venue :  Nine Tree Premier Hotel Myeongdong 2 Seoul, South korea | Address: 28 Mareunnae-ro, Jung-gu, Seoul, Republic of Korea


    HOST CITY INFORMATION

    HOST CITY INFORMATION

    Seoul, South Korea
    Seoul, the capital of South Korea, is a huge metropolis where modern skyscrapers, high-tech subways and pop culture meet Buddhist temples, palaces and street markets. Notable attractions include futuristic Dongdaemun Design Plaza, a convention hall with curving architecture and a rooftop park; Gyeongbokgung Palace, which once had more than 7,000 rooms; and Jogyesa Temple, site of ancient locust and pine trees.
    Area: 605.2 km²
    Weather: 10°C, Wind SE at 3 km/h, 70% Humidity
    Local time: Tuesday 8:12 PM
    Getting there: View flights
    Population: 9.86 million (2015) UNdata
    TRANSPORTATION

    TRANSPORTATION

    From Gimpo International Airport, 112 Haneul-gil, Gangseo-gu, Seoul, South Korea To Hi Seoul Youth Hostel

    Transportation Information
    By bus or train is same takes an hour
    Bus is 10.000 won and train is 6000 won Taxi 50000 won

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