International Conference on
Law, Business, Education and Social Sciences
(LBESS-2018)
 
Date: May 12-13, 2018
Abstract Submission Date: April 15, 2018
Full Paper Submission Date: April 20, 2018
Early Bird Discount Date: February 28, 2018
Pay Registration Fee Through Credit Card
Venue: Hilton London Heathrow Airport Terminal 5 , London United Kingdom
Submit Manuscript to: lbess@gissf.com
Calls GuidelinesTracks & TopicsSubmission FormProgramProceedingRegistrationCommitteeVenueBrochure
Conference Theme: “Reinventing and Inventing in the Areas of Business Management and Educational Research”

CALL FOR PAPERS

GISSF Research Wing announce the international conference on “Law, Business, Education and Social Sciences”. This forum is established to discuss the issues of multidisciplinary field collaboration with business and economics emerging trends. We invite the scholars /scientists / engineers/ researchers / practitioners / students to join with us and share the new innovative trends in their respective field. This common platform is expected to provide the bases for joint venture among different fields to serve the society in a better way.
TO SUBMIT A PAPER:
1. Read through the track calls below and select the track which is closest to the topic of your paper. If you cannot decide that which track is suitable for your research topic, you can email the corresponding person with your title and a draft of your manuscript, for advice on lbess@gissf.com
2. Authors must submit papers electronically through the conference system by using online submission form or you can send it via email to lbess@gissf.com
3. All papers must follow the paper submission guidelines
All submitted abstracts/ papers / posters will go through a blind peer review process and accepted manuscripts will be published in conference proceedings. Conference proceeding will be submitted to ISI Thomson Reuters Web of Science for consideration and indexation.
Selected conference papers will be published in special / Scopus indexed journals associated with this conference. Associated journals will allocate a special / regular issue for papers submitted to this conference.
Invitation for Reviewers & Session Chairs in all fields
Voluntary participation as a reviewer and session chair will be acknowledged through a certificate by GISSF Wing.

GISSF Conference scope covers, but not limited to, the following topics:
Main Tracks of the conferences:

  • Track1: Social and Community Studies
  • Track2: Arts
  • Track 3: Humanities
  • Track 4: Civic and Political Studies
  • Track 5: Cultural & Global Studies
  • Track 6: Environmental Studies
  • Track 7: Organizational Studies
  • Track 8: Educational and Communication Studies
  • Track 9: Economics, Finance & Accounting
  • Track 10: Business and Management Studies
  •  

    SUBMISSIONS FOR DOCTORAL COLLOQUIUM ARE OPEN

    In the practice of LBESS 2018, the Doctoral Colloquium will take place during the main conference. The colloquium is for doctoral students seeking careers as researchers in public, private and academic organizations with research interests in multiple areas of research.
    The aims of the LBESS 2018 Doctoral Colloquium are:

    • To develop and sustain a network of young scholars conducting high quality research.
    • To support the upcoming generation of researchers by addressing issues relevant to the advancement of a research career
    • To allow Students to discuss their research with leading specialists, scholars and peers in an international setting.
    • To discuss the issues faced by students during their dissertation progress with the senior scholars across different fields and countries

    The Doctoral Colloquium will Cover 4 major aspects. The first aspect will focus on introductions, networking and general mentoring. The second aspect will be based on group and individual research feedback sessions. The third aspect will be a colloquium poster session, providing students the opportunity to learn about one another’s research and prepare for the conference-wide poster session in which they will also participate. The fourth aspect is a question answer session between the students and professors to seek solutions for the student research issues.
    Eligibility Criteria:
    As the purpose of this colloquium is to support Students with their dissertation research, only Doctoral and Masters students who have not yet defended their dissertation are able to apply. Accepted colloquium participants must register for the main conference at the student rate. If student has already registered as a presenter or attendee, the entrance to student colloquium is free of charge. however the student has to confirm his/her appointment by sending email to lbess@gissf.com for participation in the colloquium.

    CALL FOR PANEL PROPOSALS

    Important Information:
    1. Please submit your panel proposal to lbess@gissf.com
    2. Panels will generally be 1 hour in duration. Time should be included for audience participation.
    3. All participants must be registered for the overall LBESS-2018 conference.
    4. Please use the contents below for your panel proposal.
    5. In case of further clarification or any assistance required before completing the proposal you can email at lbess@gissf.com
    At least the moderator and two other panelists must be registered for the conference, so work on the schedule and proceedings can begin.
    LBESS 2018, Panel Proposal must include the following information:
    1. Title: Title of your panel
    2. Aims and Objectives of the Panel: Explain why such a panel is relevant to LBESS and to the Theme of LBESS. (Max 5-10 lines)
    3. Occurrence/Novelty: Please describe either past instances or the novelty of new ventures here. (Max 10 lines)
    4. Description: Use this to clarify scope, audience and focus. Give aims and objectives for your panel here. This will become the “abstract” for the proceedings and program. (Max 20-25 lines)
    5. Event Structure/Agenda: Describe what organizers and participants will do during the panel. E.g., will there be a series of fixed presentations and then discussion, and/or will the moderator ask questions to which first the panelists and then the audience may respond. What are the main questions you would ask? (Max 20 lines).
    6. Panel Members: List all names, affiliations, and emails of all anticipated panel participants, and state if they have accepted the invitation to participate should the panel be accepted. Include the moderator/organizer.
    7. Qualifications of panelists: Briefly describe your and your fellow panelists’ backgrounds and qualifications/ areas of expertise in the related research/practitioner domain.

    CALL FOR POSTERS

    The LBESS 2018 poster session will provide an opportunity for authors to interact informally with conference attendees, using a standard-size poster as a visual aid. Presenting a poster is also a good way to discuss and receive feedback on a work in progress that has not been fully developed into a paper. To facilitate this interaction, the LBESS 2018 poster session will be held in conference common areas, where attention of the participants is expected to be high.
    Poster proposal should be submitted consisting of an extended abstract, with a maximum of 250-300 words describing the research that would be the topic of the poster for presentation and discussion. You might include a small version of a figure or two that would be in the poster, such as a screen shot of a system you will be describing. Posters are submitted to a the conference. If your poster proposal is accepted, you will be notified and then you can prepare the actual poster which should be maximum of 45″x 60″.

    CALL FOR SESSION MODERATORS

    we invite scholars to become session moderators in the following tracks:

    • Social and Community Studies
    • Arts
    • Humanities
    • Civic and Political Studies
    • Cultural & Global Studies
  • Environmental Studies
  • Organizational Studies
  • Educational and Communication Studies
  • Economics, Finance & Accounting
  • Business and Management Studies
  •  
    All interested scholars should send their consent to lbess@gissf.com by mentioning their area of interest. For this voluntary service, all session moderators will be awarded a certificate of appreciation by the LBESS 2018 secretariat.

    GUIDELINES FOR SESSION CHAIRS

    In this International Conference “Law, Business, Education and Social Sciences” several sessions will be held based on different themes and areas of interest.

    • Session chairs are requested to kindly check the Schedule of conference.
    • Check the date, room and time of the sessions that they are chairing.
    • Main task of session chair is to motivate the presenter/researcher to share his/her knowledge on the particular topic and also make conducive environment so the participants may have an intellectual discussion on the subject.
    • Session chair can share his/her own knowledge, research, experience, observations very briefly if time permits.
    • Please ensure your availability at assigned room at least 5-10 minutes prior to the beginning of session. This will help you to acquaint with the working of Laptop and multimedia etc. Please contact the control room, in case of any problem.
    • Please choose your seat in front row, so participant may see and interact with you easily.
    • Please introduce yourself and greet the participants of session.
    • Make attendance of presenters of your session to ensure their presence in the room.
    • Make an announcement regarding the allocation of time to each presenter. Time for each presentation is of 10 minutes followed by 5 minutes of Question & Answer session. However, session chair may extend the time of presentation keeping in view the allotted time for session.
    • Session chair is responsible for session to be completed on time.
    • Before inviting presenter(s), announce their full name(s) and the title of the paper.
    • Best session paper has already been decided by our distinguished reviewers and his/her name will be conveyed to you, you will announce this at the end of session and present a certificate to researcher.
    • You will have to decide “Best Presenter of Session” by filling in the evaluation form provided to you and certificate will be awarded in the closing ceremony.
    • At the end of session, distribute the certificates of presentation, convey expression of thanks on your personal and GISSF behalf to the presenters and the participants.
    • In case of any sort of confusion, please contact conference chair or management of GISSF.

    CALL FOR REVIEWERS

    we invite scholars to become Reviewers in the following tracks:

    • Social and Community Studies
    • Arts
    • Humanities
    • Civic and Political Studies
    • Cultural & Global Studies
  • Environmental Studies
  • Organizational Studies
  • Educational and Communication Studies
  • Economics, Finance & Accounting
  • Business and Management Studies
  •  
    All interested scholars should send their consent to lbess@gissf.com by mentioning their area of interest. For this voluntary service, all reviewers will be awarded a certificate of appreciation by the LBESS 2018 secretariat.

    PLAGIARISM POLICY

    According to plagiarism policy of LBESS-2018 all full papers considered for proceeding publication will go through plagiarism check using “TURNITIN” software and acceptable level of similarity index is 20%. Irrespective of initial abstract acceptance, full papers with more than 20% similarity indexed will not be published in online full paper proceeding. All authors are deemed to be individually and collectively responsible for the content of papers published by LBESS-2018. Hence, it is the responsibility of each author to ensure that papers submitted to LBESS-2018 should comply with the ethical standards with respect to plagiarism.

    SUBMISSION GUIDELINES

    • 1. Language English is the official language of the conference; the paper should be written and presented only in English.
    • 2. Presentation & Publication (Full paper) Full paper is requested, if you are also considering publishing your paper.
    • 3. Oral Presentation Only (Abstract) If you just want to make an oral presentation without paper publication, then you can only submit an abstract.
    • 4. Academic Ethics Articles submitted to the conference should report original, previously unpublished research results, experimental or theoretical and must not be under consideration for publication elsewhere. We firmly believe that ethical conduct is the most essential virtual of any academic. Hence any act of plagiarism is a totally unacceptable academic misconduct and cannot be accepted.
    • 5. Formatting and Paper Length Limitation

    Click on the following links for paper template.
    The conference welcome papers on the following research topics but not limited to:
    Track1: Social and Community Studies
    Sociology: concepts and practices, Geographical perspectives on spaces and flows, what are the behavioral sciences, Psychology of the social. Where mind meets world: cognitive science as interdisciplinary practice, Economics as social science, Sociology and history: the dynamics of synchrony and diachrony, Philosophy’s place in the social sciences, Social welfare studies as interdisciplinary practice, Health in community, Horizons of interest: agenda setting in the social sciences, Research and knowledge in action: the applied social sciences, Social sciences for the professions, Social sciences for social welfare, Accounting for inequalities: poverty and exclusion, Social breakdown: dysfunction, crime, conflict, violence, Social sciences addressing social crisis points, Technologies in and for the social Economics, politics and their social effects: investment, ownership, risk, productivity, competition, regulation and deregulation, public accountability, stakeholders, trust, worklife, resource distribution, consumption, wellbeing, living standards, Commonalities, differences and relationships between the social and the natural sciences: research methodologies, professional practices and ethical positions, Research methodologies involving ‘human subjects’, The social sciences in the applied sciences and professions: engineering, architecture, planning, computing, tourism, law, health
    Track2: Arts
    Teaching and Learning the Arts, Arts Policy, Management and Advocacy, Arts Theory and Criticism, Social, Political and Community Agendas in the Arts, Visual Arts Practices, Performing Arts Practices: Theater, Dance, Music, Literary Arts Practices, Media Arts Practices: Television, Multimedia, Digital, Online and Other New Media, Other Arts
    Track 3: Humanities
    Media, Film Studies, Theatre, Communication, Aesthetics, Design, Language, Linguistics, Knowledge, Philosophy, Ethics, Consciousness, History, Historiography, Literature/Literary Studies, Political Science, Politics, Teaching and Learning, Globalisation, Ethnicity, Difference, Identity, Immigration, Refugees, Race, Nation, First Nations and Indigenous Peoples, Sexuality, Gender, Families, Religion, Spirituality, Cyberspace, Technology, Science, Environment and the Humanities, Other Humanities
    Track 4: Civic and Political Studies
    Political science as disciplinary practice, Investigating public policy, Law as a social science, Criminology as social science, Public health, Social sciences in the service of social policy: risks and rewards, Social transformations: structure and agency in social dynamics, Accounting for the dynamics of citizenship, participation and inclusion, Trust, social capital, social cohesion and social welfare, Politics in, and of, the social sciences, Interdisciplinary perspectives on politics, public policy, governance, citizenship and nationality, Security and insecurity, conflict and cohesion, war and peace, terror and anti-terror, The neo-liberal state and its critics, Policy measures: assessing social need and social effectiveness
    Track 5: Cultural & Global Studies
    Cultual studies are of human lifeways: anthropology in its contexts; Of human life courses: family, childhood, youth, parenting and aging; Of human origins: paleontology, primate evolution, physical anthropology, Ethnographic methods, Social meanings: language, linguistics, discourse, text, Cultural studies as a constitutive field, Social science stances: modernism and postmodernism; structuralism and poststructuralism, Where humanities and social sciences meet, Social structure and human culture: the sociological and the anthropological, Interdisciplinary perspectives on human differences, Identities in social science: generational, gender, sexuality, ethnic, diasporic, Perspectives on, and voices of, difference: multiculturalism and feminism, Religion and the human sciences, Health, wellbeing and culture, Global flows, Global security, Human movement: migration, refugees, undocumented migrants, The dynamics of globalization, diaspora and diversity, Globalized economics: inequalities, development, ‘free’ and ‘fair’ trade, Developed and developing worlds, Inequalities in international perspective, Poverty and global justice, Human rights in global perspective, The local and the global
    Track 6: Environmental Studies
    The natural and the social: interdisciplinary studies, Human environments, Sustainability as a focus of interdisciplinary study, What are applied sciences?, Health and the environment, People, place and time: human demography, Environmental governance: consumption, waste, economic ‘externalities’, sustainability, environmental equity, Human interests in the natural sciences: the politics of the environment
    Track 7: Organizational Studies
    Management as social science, Culture in organizations, Technology and work, The social dynamics of organizations, Human resource management, Workers’ rights, Corporate governance, Organizational and social sustainability, Corporate social responsibility, Knowledge ecologies: embedded knowledge in the organizational setting, Tacit and explicit knowledge, Private and public knowledge, Scenario building and futures forecasting, Organizational change
    Track 8: Educational and Communication Studies
    Education as a social science, The learning sciences as an interdisciplinary endeavor, Action research: the logistics and ethics of interventionary social science, Teaching and learning the social studies, History teaching and learning, Economics teaching and learning, Geography teaching and learning, Technology in learning and learning about technology, Communication Media studies as social science, Communications as a social science, Information and communications technologies, the social web: the internet in its social context, Human-computer interactions, Literacies as a social learning experience
    Track 9: Economics, Finance & Accounting
    Financial Accounting, management accounting, auditing tax accounting, Accounting information systems Islamic Finance, Financial Markets, Money and Capital Markets, International Finance, Derivatives & Foreign Exchange Rates, Islamic Banking, Portfolio & Funds management, Behavioral finance, International Economics, Public Finance (GST & Taxes), Monetary Economics, Sectorial Studies, Macroeconomic Issues
    Track 10: Business and Management Studies
    International Business, Globalization, International Law, Management in Multicultural Society, International Market Entry, Cross Cultural Management, Business Models, Organizational Studies Organization Behavior, Organization Theory & Design, Organization Development, Organization Culture and Values, Operations & Supply Chain Management, Operations Management, Sourcing, Logistics management, Supply chain strategy, Project Management, Human Resource Management, Training & Development, Conflict Resolution, Global and Multicultural Issues, Strategic HR Management, Recruiting and Staffing, Marketing Management, Hospitality and Tourism, Advertising, Promotion & Marketing Communication, Branding & Positioning, Consumer Behavior, Innovation & New Product Development, International and Cross-Cultural Marketing, Customer Relationship Management (CRM),Pricing, Public Relation, Retailing and Sales Management, Marketing Technology, Modeling and forecasting, Neuro-marketing, Social Responsibility, Ethics and Consumer Protection, Sports Marketing, Social Entrepreneurship and SME Management, New Business Models, Agri- Business, SME challenges & Issues, SME & Globalization, Entrepreneurial Marketing, Entrepreneurial Education, Technology Management Management Information System, Enterprise Resource Planning, Innovation & Creativity, E-Commerce & E-biz, Global Technology Transfer, Research & Operations, Education Technology Strategic Management, Small – Medium size Firms in Crisis, Social Issues in Management, Collaboration and Strategic Alliances
    PRESENTER FORM
    Note: Please review the entire form before starting to fill it out to ensure you have all the required information. In case of unsuccessful submission through online system, kindly submit directly at lbess@gissf.com

    ATTENDEE FORM
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    CONFERENCE PROGRAM

    CONFERENCE PROGRAM

    To view detailed conference Program Click Here

    CITY TOUR

    TOUR & ACTIVITIES

    Complementary City Tour for All Participants, Details Of The Tour Will Be Shared Soon.

    KEYNOTE SPEAKERS

    Prof. Rozhan M. Idrus,
    Universiti Sains Islam Malaysia (USIM)

    Prof. Rozhan is currently the Dean of the Centre for Graduate Studies (CGS) in the Universiti Sains Islam Malaysia. He is a Professor of Open and Distance Learning (ODL) & Technogogy with 30 years of experience as an e-learning analyst, consultant, presenter and workshop facilitator. He has presented 48 Keynote addresses in 18 different countries and has published more than 190 publications in international citation-indexed journals, books and handbook chapters. Spearheaded the first home-grown electronic portal (2003) and pioneered use of sms in teaching of physics (2008) while in the Universiti Sains Malaysia (USM). He has also garnered awards in mobile learning in the World Education Summit (2011), e-INDIA Awards (2010) and the Asia Pacific Mobile Learning & Edutainment Advisory Panel (APACMLEAP) Mobile Learning Initiatives Recognition (2009), Gold Medal Award in the Innovation and Invention in Education Competition 2016 in the Universiti Pendidikan Sultan Idris in Malaysia and more recently Gold Medal Awards in the 3rd World Invention Innovation Contest 2017 (Korean Invention News) and in the 2nd International University Carnival on eLearning 2017. He has given a definition to the term ‘technogogy’ and is passionately promoting it. He is the founding chief editor of the Malaysian Journal of Educational Technology, and Chief Editor of both the Video journal of Innovative Pedagogies (VJIP, 2017) and the International Journal of Excellence in e-learning of the Hamdan Bin Mohammed Smart University Dubai, UAE.

    Prof. Carsten Rennhak
    University of the Federal Armed Forces Germany in Munich

    Prof. Carsten Rennhak serves currently as Dean of the Business Science faculty at the University of the Federal Armed Forces Germany in Munich. He is a Professor of PR and Marketing. Before joining the University of the Federal Armed Forces he held chairs in Marketing at ESB Business School Reutlingen and Munich Business School. Prof. Rennhak is a visiting scholar at Zagreb School of Economics and Management, SP Jain Mumbai, Polytechnic State University, St. Petersburg and Haaga-Helia, Helsinki.He received his Bachelor (1993) as well as Diploma degree (1997) in Business from Augsburg University, a Master in Economics (1995) from Wayne State University, Detroit, and his doctorate from Ludwig-Maximilians-Universität, Munich (2001). Prior to his academic career, Prof. Rennhak worked as a management consultant and project manager for Booz Allen & Hamilton in the telecommunications, media, high tech and utility industries for seven years. His primary research interests cover marketing communication, direct sales and corporate strategy. He has published 18 books as well as 190 articles and working papers in various research areas. He is a member of the editorial board of the Transactional Marketing Journal as well as the World Journal of Marketing Management and a reviewer for multiple journals and publishers.

    ABSTRACT PROCEEDING
    FULL PAPER PROCEEDING

    icmrp13

    LBESS Proceedings

     

     

     

    Copyright © GISSF. All rights reserved

    DMER Proceeding
    Volume 1, Pages 1-83
    International Conference on “Law, Business, Education and Social Sciences ” (LBESS-2018)
    May 12-13, 2018 London, UK
    Edited by Dr. Ahmed Saddam


    Preface of proceeding


    Track: Business Management & Economic Studies

    Implementing Quality Assurance in Vocational Education, Requirements & Obstacles: The College of Technological Studies, Kuwait, As A Case Study

    2

    Pages 1-7
    Salah Al-Ali

    Abstract
    Vocational and technical education is concerned with preparing students for the world of work. The rapid change in society and transformation towards post industrialism present a significant challenge on vocational and technical education programs. Vocational and technical institutions must focus on building a reputation for enhancing student’s capabilities for a specific job. On the other hand, industries would employ graduates that have specific level of knowledge, skills and attitudes for specialised field. As a result, vocational and technical institutions have to develop student’s competencies that respond directly to the need of industry. Quality assurance refer to the characteristics of the programs that ensure proper learning programs that meet the criteria’s set by the providers of vocational graduates. It can be described as a set of principles, code of conducts, methods of assessment and set of criteria’s that assure quality in vocational education on provider level. Quality in vocational education is essential in improving the learning environments, enhancing student’s capabilities, job prospects and meeting socio-economic goals. This paper would focus on the concept and importance of quality assurance in vocational and technical education with particular attention to the College of technological Studies, CTS. The paper would discuss the validity, requirements and obstacles that might hinder the implementation of quality assurance in the CTS. The paper would be based on field work that would encompasses a review of the related literature, questionnaires and personal interviews with the college deans, selected heads of academic departments, and staff. The outcomes of this research would propose the requirements and methodology to implement quality assurance in the CTS. The paper would conclude that unless the management of the CTS realised and appreciate the concept and application of quality assurance, industries would continue to rely on expatriate for years ahead.

    Analyzing the Credibility of Eword-of-Mouth using Customer Reviews in Social Media

    2

    Pages 8-21
    Albon, Alexandra, Kraft, Patricia, Rennhak, Carsten

    Abstract
    Increasing product awareness, spreading information about product features and re-ducing consumers‟ hesitation towards purchasing are key marketing objectives. One of the modern tools to support these objectives in today‟s Social Media-driven world is eWord-of-Mouth. Empirical research shows that eWord-of-Mouth is relevant for a large percentage of consumers‟ buying decisions. Literature defines eWord-of-Mouth as “any positive or negative statement made by potential, actual, or former customers about a product or company which is made available to multitude of the people and institutions via the Internet“ (Hennig-Thurau, Gwinner, Walsh, & Gremler, 2004). eWord-of-Mouth marketing actively tries to influence and/or encourage Word-of-Mouth, e.g. by seeding a message in Social Media or by rewarding consumers/fans to engage in Word-of-Mouth, etc. As it is difficult to control eWord-of-Mouth, research-ers are interested in identifying avenues to manage it for marketing purposes. Litera-ture identifies credibility as the key factor for message adaption (Case, Johnson, An-drews, Allard, & Kelly, 2004, p. 660), but empirical evidence is rare when it comes to identifying what drives credibility of eWord-of-Mouth. Our paper closes this gap by identifying key drivers of credibility in eWord-of-Mouth based on a comprehensive literature analysis and a field study using an online questionnaire (n = 161). The results demonstrate that credibility is predominantly influenced by source, message and media credibility. Since Social Media sources are often anonymous, credibility surro-gates need to be identified: our paper gives evidence that expertise/know how, style of speech and logic/structure of message reasoning are perceived as credibility drivers. Concerning media credibility ease of navigation/usability and structure were identified as key drivers. Visual elements and interactivity were not identified as significant drivers of media credibility. From a practical perspective, to collect, systematise, filter, and analyse positive and negative recommendations particularly important for firms. Moreover, companies should support consumers in writing high-quality reviews by offering templates. As all theoretical research, this paper is subject to limitations too. The sample selection process is an arbitrary selection and the survey design can cause problems in terms of clearly allocating a causal connection. Hence, future research may focus on more sophisticated sampling techniques.

    Track: Social Science & Humanities

    Teachers’ and Students’ Perceptions of the Academic and Socio-Emotional Benefits of Peer Tutoring

    2

    Pages 22-31
    Afnan Almulla

    Abstract

    This study explored the perspectives of teachers and students regarding the academic and socio-emotional benefits of peer tutoring (PT) as a strategy to support students with specific learning difficulties (SpLD) in middle schools in Saudi Arabia. The research was prompted by the recent expansion of special education services in Saudi Arabia to include not only primary but also middle school students and the introduction of new teaching methods to enhance the learning experiences of SpLD students. These options differ from the predominant traditional teaching approaches in Saudi Arabia, which are increasingly perceived as inadequate for the preparation of students for the challenges of a modern, globalised society. For this reason, a qualitative case study was conducted in six inclusive schools, using interviews and observations to investigate the perceptions of 9 SEN teachers, 18 mainstream students and 19 SpLD students. The findings indicate that PT was perceived as an effective method for the provision of academic support for SpLD students and was associated with improved academic performance, motivation and participation. However, SEN teachers and students expressed different perceptions about the efficacy of this technique in supporting the development of social and emotional skills among SpLD students. This may be attributable to the lack of systematic planning and supervision before and during PT session, reflected in a lack of awareness among students regarding the objectives of PT programmes.


    Public Engagement: Talking Science to Laypersons as Perceived by Postgraduate Students in Jordan

    2

    Pages 32-37
    Abdallah Khataybeh, Kholoud Al-Sheik

    Abstract

    This study aimed at investigating how and why to engage laypersons with science as perceived by postgraduate students in Jordan. A questionnaire consisted of (24) items, with 5 point Likert-Scale was used after conducting the validity and reliability of the questionnaire. Findings showed that the respondents showed positive perception towards engaging laypersons in science as it is vital for their daily life and using technology properly, and the importance of using layperson knowledge in communicating with them. Finally scientists need practice and knowledge to communicate with laypersons.


    Sustainability of Franchise Entrepreneurship and the Role of Trust

    2

    Pages 38-42
    Wan-Fadzilah Wan-Yusoff, Raja-Rizal-Iskandar Raja-Hisham, G. Marthandan, Sabarudin Zakaria, Muhamad-Rahimi Ramli

    Abstract

    Franchise entrepreneurship in Malaysia has been aggressively promoted to develop the small and medium enterprise (SME) sector as it is considered as one business that can help nurture novice SME entrepreneurs by minimising uncertainties during the riskiest stages of business. In developed countries, franchise entrepreneurship has reached a matured stage but in developing countries the business model is yet to be widely embraced by SME entrepreneurs to venture into any business. However, despite it promising business model, the franchise turnover and failure remains high due to the divergence of franchisor and franchisee interests. Since the success and sustainability of any franchise relationship is dependent on the convergent of franchisor and franchisee goals, the objective of this study is to determine to the role of trust in developing a sustainable model for a franchise entrepreneurship. The conceptual framework for this study was underpinned by the agency theory, social capital theory and the transaction cost theory. A multiple case study approach was adopted. Data was collected from the franchisor and franchisees of a local leading retail franchise and a licensed international food operator using some structured interview as well as content analysis of secondary data. Preliminary results showed that trusting relationship between the franchisee and the franchisor is one of the most important factors leading to entrepreneurial sustainability. These two parties must be held together by a common goal. Results of the study also identified some level of opportunistic behaviours by both franchisor-franchisee and licensor-licensee and the influence of social exchanges and transaction costs on their behaviour.

    Assessing the Use of Social Media Networks as Collaborative Learning Supporting Tools: Cases of Two Universities

    2

    Pages 43-50
    Norsharina Zabidi

    Abstract

    The reputation of social media networks nowadays is undeniable, and they remain the essential domain in supporting the educational context. Their excellent potential makes the predominance of social media networks attract the attention of learners today. Nevertheless, little attention seems to be given to the evaluation of social media network usage based on learner‟s choices, mainly as their collaborative learning support tools. Rather than trying to cover each scope of social media against the educational context, this research paper aims to assess the usage of social media networks as collaborative learning tools. Questionnaire surveys were conducted at two selected universities and a total of 80 respondents were randomly chosen to participate in the study using a convenience sampling. The majority of students at both chosen universities used WeChat and WhatsApp as their group work support tools. Furthermore, the research findings toward the frequency of use and length of time spent proved that both universities‟ students actively used their preferred social media networks as collaborative supporting tools. Indeed, it is not surprising, since social media networks nowadays already serve as an integral part of daily student life. Social media networks play a significant role as indispensable support tools for cooperative learning activities as well as transforming the collaborative learning environment. Accordingly, it is anticipated that the findings in this study on the current state of social media networks used by students as collaborative learning support tools, primarily based on their choices, could benefit coming research studies.


    The Multidisciplinary Research at the Bauhaus (1919-1933) as a Historical Ideal of Artistic and Social Development. Female Student Contributions

    2

    Pages 51-59
    Vadillo, Marisa

    Abstract

    The German school of the Bauhaus (1919-1933) had turned, in only fourteen years, into a pedagogic, investigative and artistic model. Their new improved pedagogical example is defined by the way in which their different academic programs were based on the multidisciplinary of the classical arts, which until then had been separately classified in painting, sculpture and architecture. The Bauhaus constructive ideal was at the service of society, hence, its pedagogical method was oriented towards the formation of professionals, so they would be able to master the knowledge that allowed them to design everyday objects, and to create an architecture style based on a single-family dwelling unit. In other to produce functional, cheap products that were full of spirituality, they based their programs on formal, plastic or aesthetic theories whose origin lies on the artistic thought. Society was changed due to their artistic creations. The artists that were educated in the Bauhaus changed the history of the modern design, imposing an educational model that opened the doors to the kind of multidisciplinary research that nowadays we still support in contemporary art centres. Accordingly, one of the Bauhaus‟ most affected sectors by the training and multidisciplinary research was the group of female students who were educated in this famous centre, being known today as artists of recognized international prestige. This group of students changed the society with their historical contributions about furniture, creation in lamps, textiles or household objects. Therefore, it brought out a significant number of artists as Marianne Brandt (1893-1983) in metal, Anni Albers (1899-1994) and her fabrics, Alma Buscher (1899-1944) with her toys, Wera Meyer-Waldeck (1906-1964) with her objects or Margarete Leischner (1907-1970) in textiles, among others.


    Determinants of Financial Literacy for Elderly People: Evidence from Malaysia

    2

    Pages 60-69
    Selvadurai, Visyalini, Kenayathulla, Husaina, Banu, Siraj, Saedah

    Abstract

    The fundamental element in making informed financial decisions for retirement planning is financial literacy. In this current challenging global economic situation, numerous elderly people are facing challenges to live upon retirement with financial freedom and this problem is becoming increasingly essential. Thus, this quantitative study intended to identify the key determinants of financial literacy which are vital in financial planning for retirement among elderly people in Malaysia. Survey was carried out among 1239 elderly people who are aged 55 and above from Klang Valley, Malaysia. The data was analysed quantitatively using descriptive and inferential statistics in Statistical Package for the Social Sciences (SPSS) version 22. Binary logistic regression was used to identify the key determinants of financial literacy of elderly people population in Malaysia. The process also involved descriptive statistical analysis. Based on the analysis, education level, luxury amenities, minimum monthly expenses were identified as the significant determinants of financial literacy for elderly people. These findings provide essential insights to the policy makers and government to expose financial literacy education to every working individual regardless of their Socio Economic Status (SES) to aid them in financial planning and retire with financial freedom. In terms of theoretical contribution, the findings from this study may provide an opportunity to enrich the understanding of the financial literacy determinants that contribute towards financial retirement planning. Future researchers should compare the financial literacy determinants which contribute to financial retirement planning between low, medium and high income group of people. It will be interesting to find the results as these groups of people may have different perceptions on the determinants and they also may have different ways of planning their finance for retirement.


    A Comparative Survey of Intuitive Intelligence Teaching Styles Versus Emotional Intelligence Teaching Styles Among Pnu-Itl Student Practice Teachers

    2

    Pages 70-77
    Teresita S. Festin

    Abstract

    The study examine the significant difference between Emotional Intelligence teaching styles and Intuitive Intelligence teaching styles among student practice teachers in Philippine Normal University – Institute of Teaching and Learning (PNU-ITL). It focuses on the importance of Emotional Intelligence and Intuitive Intelligence teaching styles in personal, academic, and career success’s of the student practice teachers. The teachers role requires various abilities. One of such fundamental capacities in the contemporary world is emotional intelligence. Emotional and Intuitive aspects in the teaching process influence overall student’s performance. Having high intelligence does not guarantee success, achievement, or happiness. This means that it is also important to recognize abilities such as deductive logical intelligence (skills for math, deduction) and verbal intelligence (the art of language) in addition to other intelligences of the same importance, like spatial (find one’s bearings, picture oneself in three dimensions), musical (think in sounds and rhythms) and kenisthetic abilities (know how to use one’s own body).Descriptive research design was adopted and proportionate stratified sampling was chosen for study. Questionaires on Emotional and Intuitive Intelligences were distributed. The data were collected and analyzed to determine how often student practice teachers use emotional and Intuitive intelligences in their teaching styles. Result indicated that student practice teachers’ use of Emotional Intelligence teaching styles obtained the mean of 3.98 and Intuitive Intelligence teaching style the mean of 3.955. The researcher also used t-test to assess whether the means of two groups were statistically different from each other. This analysis is appropriate in comparing the means of two groups (Emotional and Intuitive Intelligence teaching styles) and especially suited as the analysis for the posttest only two group randomized experimental design.


    Track: Engineering and Technology

    Nurturing National Dual Training System towards Government-Link Companies‟ Standard

    2

    Pages 78-83
    Asnul Dahar Minghat, Siti Salina Mustakim

    Abstract

    Government-Link Companies is defined as companies with major commercial objectives and the Government has a control interest in the system, while National Dual Training System is listed in the Malaysia Education Plan which relates to the initiative of generating employment for skilled worker, developing a knowledgeable host, and producing workers with entrepreneurial skills and the ability to get and use other knowledge especially in the information of technology. This paper discuss strengths and weaknesses of NDTS implementation and its resolution towards GLC‟s satisfactions of (1) relevant curriculum with industry growth, (2) lecturers from industries, (3) Work-Based Learning Programme, (4) Industry Solely Concerned with Profiet, (5) Lack of Commitment from Industries, (6) Authorization Autonomous Controlled, and (7) Exchange of Expertise and Facilities.

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    Prof. Dr. Muhammad Abbas (Ph.D.)
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    SCIENTIFIC & REVIEW COMMITTEE

    SCIENTIFIC & REVIEW COMMITTEE

    Charlyna S. Purba, S.H., M.H.
    Universitas Panca Bhakti, Kalimantan Barat
    Hj. Yenny AS, S.H., M.H.
    Universitas Panca Bhakti, Kalimantan Barat
    Sailesh Sharma (Ph.D.)
    Deputy Vice Chancellor (Academic & International) University of Malaya, Kuala Lumpur, Malaysia
    Rex Balena (Ph.D.)
    Oceanographer and Education Specialist University of the Philippines, Philippines
    Siamak Khodarahimi (Ph.D.)
    Islamic Azad University, Fars Province, Iran
    Dr. A B Sharangi
    HOD,Research Scholar, Agricultural University
    Jayson E. Lannu
    Jose Rizal University, Philippines
    Amandha Boy Timor Randita
    Faculty of Medicine, Sebelas Maret University, Indonesia
    Gogoberidze George
    Russian State Hydrometeorological University (RSHU), Russia
    Krittawaya Thongkoo
    Chiang Mai University, Thailand
    Tzu-yi Lee
    Chung Yuan Christian University, Taiwan
    Renan Limjuco (Ph.D.)
    University of the Immaculate Conception Davao City, Philippines
    Kankan Kasmana
    Departemen Visual Communication Design-Indonesia Computer University, Indonesia
    Naidu Narainsamy
    Department of Psychology of Education, University of South Africa (UNISA), College of Education, South Africa
    Monique Musni- Tagaytay, M.A.Ed
    University of the Immaculate Conception Philippines, Philippines
    Sultanbayeva Gulmira
    Al-Farabi Kazakh national University, Kazakhstan
    Emilio A. Cruz
    Bulacan State University, Malolos City, Bulacan, Philippines
    Si, Li
    Wuhan University, China
    Dr. Nessreen A. Elmelegy
    Royal University for Women, Kingdom Of Bahrain, Bahrain
    Dr. Shusil Kumar Das
    Daffodil International University, Dhaka, Bangladesh
    Dr. Rovelina B. Jacolbia
    Polytechnic University of the Philippines, Philippines
    Sathiamoorthy Kannan
    Institute of Educational Leadership, University of Malaysia, Malaysia
    Girma Y. I. Menelik
    Penza State University Russia, K. Satbaev Kazakh National Technical University, Kazakhstan
    Hadi Ebadi
    Universiti Teknologi Malaysia
    Razi University, Iran
    Dr. Isabella Musyoka-Kamere
    Maasai Mara University, Kenyatta University, Kenya
    Dr. Shusil Kumar Das
    Daffodil International University, Dhaka, Bangladesh
    Botabaeva Ademi Erkebaevna
    Eurasian National University named after L.N. Gumilyov, Kazakhstan
    I-Ju Chen
    Ling Tung University, Taiwan
    Wen, Yvonne, Ying-Ya
    National Formosa University, Taiwan
    Abraham Lincoln Owusu
    Peregrine Academic Services and Leadership Institute, South Africa
    Dr. Mohd Norfian Alifiah
    Universiti Teknologi Malaysia, Malaysia
    Nurul Mohammad Zayed
    Daffodil International University, Dhaka, Bangladesh
    Dr. Farhan Abdul Rauf
    Lugansk State Medical University, Lugansk, Ukraine
    Ishak Kherchi
    University of hassiba ben bouali de chlef, Algeria
    Siti Nur 'Atikah Zulkiffli
    Pusat Pengajian Perniagaan dan Pengurusan Maritim Universiti, Malaysia
    Poorna Prabhat Sunkara
    Acharya Nagarjuna University Nagarjuna Nagar, India
    Mohd Ab Malek Bin MD Shah
    Universiti Teknologi Mara Cawangan Melaka, Malaysia
    Alexey A. Sozinov
    University of Kuopio, Finland
    Abraham Lincoln Owusu PhD
    Regional Manager Peregrine Academic Services and Leadership Institute, South Africa
    Dr. Mohd Norfian Alifiah
    Senior lecturer in Accounting and Finance at
    Universiti Teknologi Malaysia.
    Nurul Mohammad Zayed
    Faculty of Business & Economics Daffodil International University, Dhaka, Bangladesh
    Dr. Farhan Abdul Rauf
    PhD, MD, MPH, FRHS, MCRPH Public Health Physician/ Researcher, Consultant - Rehabilitation & Disabilities, Pakistan
    Ishak Kherchi
    University of hassiba ben bouali de chlef, Algeria
    Poorna Prabhat Sunkara
    Acharya Nagarjuna University Nagarjuna Nagar, Guntur, India
    Siti Nur 'Atikah Zulkiffli
    Pusat Pengajian Perniagaan dan Pengurusan Maritim Universiti Malaysia Terengganu, Malaysia
    Mohd Ab Malek Bin Md Shah
    Universiti Teknologi Mara Cawangan Melaka,
    Kampus Alor Gajah Malaysia
    Alexey A. Sozinov
    University of Kuopio, Finland, Russia Moscow
    Omar Kairan
    Statistics lecturer in Universiti Teknologi Mara, Malaysia
    Pongsiri Kamkankaew
    The British International School of Northern, and the British International School of Krabi, Thailand
    Kelvin LO M. F. (Dr.)
    The Hong Kong Polytechnic University, Hong Kong
    Mustafa Ozmusul
    Osmanbey Kampusu, Egitim Fakultesi Turkey
    Muhammed Madappalli
    LPU, Jalandhar, Punjab -India
    Mohd Ab Malek Bin Md Shah
    Department of Law Universiti Teknologi Mara Cawangan Malek, Kampus Alor Gajah, Malaysia
    Mariyati Haji Mohd Nor
    Universiti Pendidikan Sultan Idris, Malaysia
    Syaiful Baharee Bin Jaafar
    Polytechnic Tuanku Sultanah Bahiyah Kulim, Kedah, Malaysia
    Gaurav Gupta
    Faculty, Marketing Area Coordinator- Global Immersion Cell SBS, Sharda University Greater Noida, India
    Swati Bansa
    Assistant Professor,HR & OB DEPT. School of Business Studies Sharda University Greater Noida, India
    Nik Hazimah Nik Mat
    Senior Lecturer School of Maritime Business and Management Universiti Malaysia Terengganu (UMT), Malaysia
    Ms. Chartaya Nilplub
    Lecturer Business Administration Faculty. Rajamangala University of Technology, I-San, Thailand
    Affandi Mohd-Zainal
    Senior Lecturer / Researcher (Frontier Materials Research Alliance) Coordinator of MSc (Industrial Engineering) Programme Faculty of Mechanical Engineering
    Universiti Teknologi Malaysia
    Dr. Kuldeep Siwach
    Asst. Prof. & Academic Operations Coordinator (AOC)
    School of Journalism & Film Production, Lovely Professional University Phagwara (Punjab) India
    Prof. Rachna Bansal Jora
    Sharda University, India
    Dr. Pravat Ranjan Sethi
    Jawaharlal Nehru University , India
    Dr. Wajid Zulqarnain
    Faculty of Media Sciences SZABIST, Islamabad. Pakistan
    Dr. Mageswaran al Sanmugam
    Pokok Sena Science Secondary School, Malaysia
    Sukanta Ghosh
    School of Computer Application, Lovely Professional University
    Manikant Roy
    Lovely Professional University , Punjab (India)
    Raghed Ibrahim Esmaeel
    Faculty of Management, Universiti Teknologi Malaysia, Malaysia
    Froilan D. Mobo
    Assistant Professor of Philippine Merchant Marine Academy
    Associate Professor Dr. Maria Ciurea
    University of Petroșani, Romania
    Metee Pigultong,Ph.D.
    Ajamangala University of Technology Thanyaburi,
    Dr. Deepika Dhingra
    Bennett University, India.
    Siti Nor Bayaah Ahmad, PhD
    Faculty of Business, Economics and Accountancy, Universiti Malaysia Sabah
    Bhumika Sharma
    Jagran School of Law, Selaqui, India

    Dr. Sachita Yadav
    Manav Rachna University, India

    Dr. KHALDI Amine
    Universite Kasdi Merbah Ouargla, Algeria

    Sukulpat Khumpaisal
    Assistant Professor Faculty of Architectural and Planning, Thammasat University, Bangkok, Thailand

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    HOST CITY INFORMATION

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    London, the capital of England and the United Kingdom, is a 21st-century city with history stretching back to Roman times. At its centre stand the imposing Houses of Parliament, the iconic ‘Big Ben’ clock tower and Westminster Abbey, site of British monarch coronations. Across the Thames River, the London Eye observation wheel provides panoramic views of the South Bank cultural complex, and the entire city.

    Population: 8.788 million (2016)
    Area: 1,572 km²
    Weather:: 12°C, Wind SE at 6 km/h, 96% Humidity

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